Digital Media Director

Role Summary

The Digital Media Director is responsible for providing strategic and technical leadership across digital media planning, performance marketing, analytics, and campaign optimization. The role supports both clients and internal teams in developing effective digital strategies that drive measurable business outcomes across multiple digital platforms.

The successful candidate will serve as a subject matter expert in digital media and performance marketing, helping teams translate data, audience insights, and business objectives into effective digital campaigns and solutions. The role also involves overseeing campaign performance, supporting capability development within teams, and contributing to innovation, operational excellence, and client growth.

Key Responsibilities

Digital Strategy & Performance Marketing

• Support the development and execution of integrated digital media and performance marketing strategies for clients across multiple sectors.
• Provide technical guidance on digital channels including paid social, search, programmatic, video, display, and eCommerce platforms.
• Contribute to audience targeting, media planning, campaign optimization, and digital growth initiatives.
• Translate client business objectives into effective digital media solutions and performance strategies.
• Stay informed on digital trends, emerging technologies, platform updates, and market opportunities.

Analytics, Insights & Reporting

• Analyze campaign and platform performance data to generate actionable insights and recommendations.
• Support the development of campaign measurement frameworks, KPIs, and reporting structures.
• Interpret audience, media, and conversion data to improve campaign effectiveness and ROI.
• Monitor digital performance metrics across campaigns and identify optimization opportunities.
• Contribute to market research, competitor analysis, and digital performance evaluations.

Campaign Oversight & Optimization

• Support campaign execution teams in delivering high-performing digital campaigns across platforms.
• Evaluate digital content including advertisements, website copy, landing pages, and social media performance.
• Ensure campaigns are monitored, optimized, and aligned to agreed objectives and budgets.
• Collaborate with internal teams to improve campaign effectiveness and operational efficiency.

Client & Stakeholder Support

• Act as a strategic and technical advisor to internal teams and clients on digital media best practices.
• Support presentations, campaign reviews, and strategic recommendations for clients and stakeholders.
• Work closely with media, creative, strategy, analytics, and technology teams to ensure integrated delivery.
• Build strong working relationships with media partners, platform representatives, and vendors.

Team Leadership & Capability Building

• Support the recruitment, onboarding, and development of digital media talent within the team.
• Mentor junior team members and contribute to capability building across digital media and analytics.
• Promote best practices in campaign management, performance marketing, reporting, and optimization.
• Encourage a collaborative, innovative, and performance-driven team culture.

Budget & Operational Management

• Support campaign budgeting, forecasting, media reconciliations, and financial tracking processes.
• Ensure campaigns are delivered within approved budgets and operational processes are followed.
• Assist in resource planning and operational improvements across digital media projects.

Required Qualifications & Experience

Required

• Bachelor’s degree in marketing, Communications, Business, Media, or a related field.
• Minimum of 7 years’ experience in digital media, performance marketing, or digital strategy within an agency or consulting environment.
• Strong understanding of digital media platforms and performance marketing principles.
• Proven experience analyzing digital performance data and translating insights into optimization opportunities.
• Experience managing integrated digital campaigns across multiple channels and platforms.
• Strong stakeholder engagement, communication, and presentation skills.

Preferred

• Experience working with regional or multinational clients.
• Experience in African or emerging markets is an added advantage.
• Certifications in Google Ads, GA4, Meta, DV360, or other digital media platforms are desirable.

Technical Skills & Competencies

• Strong understanding of digital media across the funnel including Search, Social, Programmatic, Video, and eCommerce.
• Experience with digital analytics and reporting tools including GA4, media dashboards, and platform analytics tools.
• Strong analytical thinking and performance optimization capability.
• Understanding of audience segmentation, attribution, and digital measurement frameworks.
• Knowledge of first-party data strategies, privacy considerations, and digital governance principles.
• Strong project coordination and budget management skills.

Behavioral Competencies

• Strategic and commercially minded thinker.
• Strong communication and stakeholder management capability.
• Collaborative and solutions-oriented approach.
• Strong leadership and mentoring capability.
• High level of accountability and attention to detail.
• Ability to work effectively in a fast-paced and dynamic environment.

Success in This Role Will Include

• Delivering effective digital media and performance marketing support across client portfolios.
• Improving campaign effectiveness through data-driven insights and optimization.
• Strengthening digital capabilities and best practices across teams.
• Supporting business growth through strategic digital recommendations and innovation.
• Building strong partnerships with clients, internal teams, and platform partners.

MEDIACOM – COMPANY OVERVIEW

Mediacom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Breakthrough’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
As part of WPP, the world's largest marketing communications services group and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all business and marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2023 this approach has led Mediacom to be crowned the World’s Most Effective Communications Group by Effie Awards, World’s Most Successful Media Network by WARC Awards for Effectiveness and Agency Network of the Year by Festival of Media.

Mediacom is one of the world’s leading media communications specialists, with global annual billings of £53 Billion. The Mediacom network comprises of over 6,500 people working in 125 offices in 100 markets around the world. We are proud to call some of the world's most successful brands as clients, including Sony, P&G, DLG, the Volkswagen Group and The Coca-Cola Company. In Kenya, Mediacom as part of GroupM is the largest Media Buyer.

We celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed, which is why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world. Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we. Welcome to Mediacom.