Digital Media Executive | Digital | Ogilvy Africa

ROLE SUMMARY

As a Digital Media Executive, you will work in lockstep with our Digital Centre of Excellence to design, execute, and optimize high-impact, multi-channel digital media campaigns. This is a highly analytical, data-driven, and fast-paced role requiring a blend of creative problem-solving and rigorous financial discipline. You will be responsible for translating client business objectives into high-performing media strategies, managing budgets with precision, and maximizing ROI across all paid digital channels.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

1. Digital Media Strategy & Execution

• Strategic Support: Partner with the Digital Media Manager to build and present robust, data-backed media strategies for Tier-1 brands.
• Campaign Execution: Manage the end-to-end setup, launching, and monitoring of paid campaigns across programmatic, search, paid social, and display networks.
• Content & Channel Optimization: Analyze client online presence and advise creative/content teams on how to match content distribution with the highest-performing digital channels.
• Trend Advocacy: Continuous research of emerging digital media platforms, ad-tech tools, and industry trends to keep Ogilvy's media offerings cutting-edge.

2. Data Analytics, Insights & Reporting

• Performance Tracking: Actively monitor and analyze core performance metrics (reach, impressions, CTR, CPC, conversion rates, and overall ROI).
• Actionable Insights: Translate complex data trends into clear, actionable recommendations for internal creative and media planning teams.
• Client Reporting: Formulate and deliver regular, comprehensive campaign performance dashboards and post-campaign analyses (PCAs) to client stakeholders.

3. Financial, Budget & Process Management

• Financial Stewardship: Manage client media budgets strictly, executing daily pacing checks and monthly reconciliations to guarantee zero overspends or underspends.
• Compliance & Workflow: Adhere strictly to internal agency financial workflows, including client onboarding, timely invoicing, and obtaining formal setup approvals.
• Proof of Flight: Ensure complete campaign compliance by generating and archiving "proof of flight" documentation for all active campaigns.
• Cost Efficiency: Identify opportunities for cost-control and programmatic optimization to drive maximum financial efficiency for both the client and the agency.

4. Stakeholder & Project Management

• Cross-Functional Alignment: Act as the primary technical point of contact for daily media queries, collaborating directly with Creative, Content, and Digital PR teams to align media spend with brand messaging.
• Timeline Management: Oversee the campaign lifecycle from brief to final reporting, ensuring all deliverables meet strict agency standards and client deadlines.

HOW YOUR SUCCESS WILL BE MEASURED (KPIs)

• Campaign ROI/ROAS: Meeting or exceeding client performance benchmarks.
• Budget Accuracy: Delivering campaigns with 100% budget utilization (0% overspend/underspend).
• Reporting Timeliness: Delivery of weekly, monthly, and post-campaign reports within agreed SLAs.
• Process Compliance: Flawless execution of internal financial setup approvals and "proof of flight" collection.

SKILLS, EXPERIENCE & QUALIFICATIONS

Education & Experience

• Degree: Bachelor’s degree in Marketing, Advertising, Communication, Business, or a closely related field.
• Experience: 3+ years of professional experience in digital media planning, media buying, or a dedicated performance marketing role (agency experience highly preferred).

Technical & Platform Knowledge

• Creative Tools: Mandatory proficiency in Adobe Creative Suite (Photoshop/Illustrator for ad format adjustments) and Microsoft Office Suite (advanced Excel is a must).
• CMS & CRM: Hands-on experience with Content Management Systems (preferably WordPress) and Customer Relationship Management (CRM) workflows.
• Email & Social Analytics: Solid understanding of email marketing platforms (e.g., MailChimp, EveryAction) and native social media analytics dashboards (Meta Business Suite, Google Analytics 4, LinkedIn Campaign Manager).

Soft Skills

• Exceptional written and verbal communication skills; comfortable presenting data to senior client stakeholders.
• Sharp analytical, problem-solving, and numerical skills with obsessive attention to detail.
• Proven ability to work under pressure, meet tight deadlines, and navigate a fast-paced agency environment.
• A collaborative mindset with previous exposure to communications management.

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ARE YOU AN "OGILVY" FIT?

Our culture is defined by seven core operational beliefs. We look for candidates who embody these values:

1. Continuous Growth: You actively seek "regular OS upgrades"—constantly upskilling to stay ahead of the digital curve.
2. Hands-On Execution: You believe in "more cows than milkmen." You contribute to the work hands-on before managing or commenting on it.
3. Data + Creativity: You believe that the ultimate creative solutions are powered by the holy trinity of Data, Content, and Tech.
4. Inclusive Mindset: You value diversity as a competitive advantage and thrive in multicultural environments.
5. Radical Collaboration: You prefer collaborative advantages over isolated competitive advantages.
6. The Team First: You are a "Team Individual"—you prioritize collective success over individual credit.
7. Intrapreneurial Spirit: You are not afraid to "fail often, fail fast," piloting new ideas and learning quickly from setbacks.