Back to jobs
New

Digital Marketing Manager

Lafayette, LA

Company Description

SchoolMint is a leader in the K-12 Ed-tech space offering best-in-class SaaS solutions centered on Strategic Enrollment Management. Driven by our mission to help educators create bright, more sustainable futures, SchoolMint provides solutions that help K-12 districts and schools attract and enroll more students and families and retain them for years to come. 

We are a fast-growing and established EdTech company rooted strongly in our core values: No Jerks, Period; We, Not Me; Be Heroic; Bring Your Whole Self to Work; Embrace and Drive Change. We take these values seriously and use them as the foundation in everything we do.  SchoolMint is dedicated to delighting our customers with award-winning products and top-notch customer service.


Job Description

We are seeking an experienced Digital Marketing Manager to lead and optimize our client enrollment campaigns across major social media and digital advertising platforms. This individual will manage a team of media buyers, coordinate with creative production teams, and support high-stakes client strategy calls. The ideal candidate is passionate about enrollment marketing, both a data-driven strategist and a hands-on executor, capable of guiding our campaigns to consistently achieve strong enrollment pipeline growth for our K–12 school/district clients. This role will report directly to our Chief Marketing Officer.



What You Will Do:

  • Campaign Strategy: Develop and implement lead generation strategies across Meta Ads, Google Ads, and SMS to attract and convert prospective student families.
  • Team Leadership: Directly manage a team of media buyers, ensuring alignment on goals, optimization strategies, and creative testing.
  • Cross-Functional Collaboration: Coordinate with copywriters, designers, and project managers to develop new ad concepts and assets when current campaigns underperform.
  • Client Communication: Lead strategy calls and performance reviews, especially for underperforming accounts. Support account managers by stepping in on escalations.
  • Performance Management: Own the core KPI of helping clients achieve meaningful growth in their enrollment pipeline. Monitor performance metrics and drive continuous optimization.
  • Tech & Automation: Utilize tools like Zapier to automate campaign workflows and ensure smooth integration between lead sources and client systems.
  • Innovation & Best Practices: Stay ahead of marketing trends, platform updates, and compliance best practices in education marketing.


About You:

  • 5+ years in performance marketing, with significant hands-on experience in Facebook and Google Ads.
  • 2+ years managing digital marketing teams or media buyers.
  • Proven success in lead generation campaigns and funnel optimization.
  • Strong client-facing skills with the ability to lead challenging discussions and influence strategy.
  • Proficient with campaign analytics, conversion tracking, and reporting.
  • Comfortable using Zapier or similar automation platforms to streamline marketing operations.
  • Bachelor’s degree in marketing, business, or related field.

Even Better:

  • Experience with HubSpot or similar CRM platforms.
  • Experience in education marketing or K–12 enrollment campaigns.
  • Experience with marketing automation platforms such as Zapier, Make, or similar tools.
  • Familiarity with CRM platforms and lead nurture flows.
  • Agency experience managing multiple accounts simultaneously.

 Why SchoolMint?

Join a supportive, mission-driven company that values growth, collaboration, and innovation. Here’s what you’ll enjoy as part of the SchoolMint team:

  • Comprehensive Health Benefits: Medical, Dental, Vision, Employee Paid Life Insurance, and Disability Insurance.
  • Generous PTO: Paid Time Off, Sick Days, Birthday Floating Holiday, Wellness Floating Holidays, Volunteer Day, and Winter Recess.
  • 401(K): Including employer contribution after a 90-day waiting period.
  • Professional Development: Educational Assistance Program, industry conference access, and internal training resources.
  • Inclusive Culture: Work in a no-jerks-allowed environment where teamwork and creativity are central to our success.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in SchoolMint’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.