Senior Manager, Ticket Sales

TITLE: Senior Manager, Ticket Sales

CLUB: Seattle Sounders FC and Seattle Reign FC

DEPARTMENT:  Ticket Sales & Service

REPORTS TO:  Director, Ticket Sales

TYPE:  Full-Time Regular

FLSA: Exempt

ROLE TYPE:  People Manager

 

OUR CLUBS

Seattle Sounders FC and Seattle Reign FC are entering an exciting new era as one soccer family with a shared commitment of excellence and growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness. 

POSITION SUMMARY

The Senior Manager of Ticket Sales leads a high-performing sales team focused on growing full-season and partial plan memberships for Sounders FC and Reign FC. This is a hands-on leadership role responsible for driving team accountability and delivering on sales goals. The ideal candidate thrives on coaching and developing talent, leveraging data and insights to optimize performance, and collaborating cross-functionally to achieve growth targets.  

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Develop, lead, and execute ticket sales and service campaigns to achieve revenue and retention goals.
• Oversee and motivate teams to meet or exceed designated retention and sales targets annually.
• Set, communicate, and track clear daily, weekly, and long-term sales goals with transparency.
• Coach and develop team members through structured training, shadowing, and individualized growth plans.
• Recruit, interview, hire, and train a diverse sales team.
• Oversee execution of outbound campaigns and digital sales strategies using CRM tools, analyzing results and refining tactics as needed.
• Leverage CRM data and AI-driven insights to refine sales strategy, prioritize outreach, and identify high-potential prospects.
• Collaborate with Ticket Sales and Service leadership to optimize cross-functional product performance and execute full-menu selling.
• Maintain weekly sales report updates for leadership team and staff.
• Build and maintain strong relationships with departments and leaders across the club to align departmental objectives with organizational priorities.
• Identify and implement improvements in touchpoint processes and continually review sales process quality.
• Provide exceptional customer service throughout the season and model service excellence for the team.

QUALIFICATIONS   

• 3+ years of people leadership experience, preferably in sports ticket sales, with a track record of achieving revenue and retention goals.
• Proven success managing diverse, high-performing sales teams, ideally with exposure to full-menu selling.
• Proficient in Salesforce or similar CRM systems; experience with Archtics preferred.
• Comfort with data tools, emerging technologies, and a willingness to explore AI-driven solutions that support sales performance and workflow optimization.
• Ability to build strong relationships, follow through on commitments, and thrive in a collaborative environment.
• Positive, self-motivated approach with a strong work ethic and commitment to high standards of accountability.
• Strong coaching skills with experience building trust, setting clear expectations, giving clear, candid feedback and leading structured performance and development conversations that drive accountability and employee engagement.
• Strong time management, organizational, and analytical skills, with the flexibility to balance multiple projects, competing priorities, and team needs.
• Ability to coach, train, and implement new sales and retention strategies effectively.
• Ability to remain calm, professional, and composed under pressure.
• Flexibility to prioritize and manage multiple projects, competing demands, and staff needs.
• Commitment to modeling organizational core values.
• Passion for our mission of Creating Moments, Enriching Lives and Unifying and Uplifting through Soccer, and enthusiasm for representing Sounders FC & Reign FC.
• Bilingual or multilingual skills (especially Spanish language fluency) are a plus.

WORK ENVIRONMENT   

• This is a hybrid role based primarily at our Headquarters & Training Facility in Renton, WA, with an on-site schedule of at least four days per week and regular attendance at home matches at Lumen Field.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed. 
• Must reside within Washington state upon date of hire. 
• Must be able to facilitate own local travel. 
• Must be eligible to work in the US without sponsorship. 
• Responsibilities include regular work outdoors and may require standing on feet for long periods of time, as well as some lifting of up to 20 pounds.

COMPENSATION, BENEFITS AND PERKS 

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits. 

The annual salary range for this position is $85,000 - $110,000, with additional bonus eligibility. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market. 

Our Total Rewards package for full-time team members includes: 

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored premiums for you and your dependents.
• Generous and Flexible PTO: Our Paid Time Off plan is designed with your well-being in mind, offering unlimited paid vacation.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12-16 weeks of paid leave, giving new parents the time and support they need during this important life stage.
• Exclusive Perks: Enjoy complimentary tickets to matches, making it easier for you to experience the excitement firsthand.
• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued, and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.

The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you’d like to request an accommodation in the application or interview process, please do so by emailing the Sounders People & Culture Team.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.

The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you’d like to request an accommodation in the application or interview process, please do so by emailing the People & Culture Team.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

 

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