Social Media Specialist - Sounders FC

JOB TITLE: Social Media Specialist 

CLUB: Seattle Sounders FC

DEPARTMENT: Digital and Content 

REPORTS TO: Director of Digital & Content

TYPE: Full Time 

FLSA: Exempt; Salary

TYPE: Individual Contributor

 

OUR CLUB 

Seattle Sounders FC is a progressive high performing collection of people who strive to achieve the highest levels of our sport while making a transformative impact in our communities in the best soccer city in America. Our culture is focused on serving one of the most passionate sports fan bases in North America who are invested in the Sounders as much for our commitment to making a positive impact in our communities as they are for winning the 2019 MLS Cup and 2022 CONCACAF Champions League on home soil. We exist to create special moments like these, where we enrich lives and unify our fans and city through soccer.

  

POSITION SUMMARY 

As the Social Media Specialist for Seattle Sounders FC, you will be the voice behind our social media channels, engaging a global fanbase and deepening connections with both loyal and new fans. You’ll bring stories to life by identifying, creating, and sharing engaging content across various platforms, with a focus on growing and strengthening Sounders’ fan community.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Conceive, design, and execute innovative social content across platforms (Facebook, Instagram, TikTok, LinkedIn, X, Bluesky, YouTube Shorts), adapting to evolving trends and platform standards.
• Monitor sentiment and engage fans directly across platforms in real time, using discretion to represent the club’s voice.
• Support teammates to execute with excellence across social, web, and content on Sounders matchdays.
• Provide real-time coverage across social and web of Sounders events, community initiatives, and other team events, with the goal to produce compelling content that catches fans’ attention
• Independently film, edit, and produce short-form vertical videos optimized for engagement, with a strong focus on creating authentic, platform-native content using tools such as TikTok, Instagram Reels, and CapCut.
• Partner with players, team staff, and other departments to create organic, behind-the-scenes content that builds authentic connections with fans.
• Collaborate with the team to bring a unique, passionate voice to all digital content, demonstrating enthusiasm for the sport and the club.
• Partner with internal departments to align messaging to brand and maximize cross-channel impact
• Originate and pitch high-impact concepts and campaigns, proactively contributing to strategic planning and testing new approaches.
• Evaluate and pilot AI-powered social tools for creative support, audience targeting, and predictive content performance.
• Develop reporting frameworks and interpret social media analytics to inform strategy and optimize campaign performance.
• Exercise independent judgment in shaping brand voice, real-time editorial decisions, and high-profile event coverage, ensuring content reflects the club’s identity and values. Other duties for Sounders FC and Reign FC as assigned

 

QUALIFICATIONS   

• At least two years' experience managing social media for sports or entertainment brands, with a portfolio demonstrating originality and creative impact
• Passionate about soccer with knowledge of the sport and culture for authentic fan engagement.
• Deep understanding of social media trends, platform-specific nuances, and digital storytelling, with a natural ability to engage and grow online communities.
• Interest in and familiarity with AI tools in the content space with a curiosity to explore their creative potential while applying a human-centered approach.
• Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Microsoft Office, with an eye for on-brand, visually compelling content.
• Experienced with project management (Wrike, Asana) and social analytics tools (Blinkfire, Zoomph) to track and optimize strategies.
• Knowledge of Adobe Premiere or After Effects a plus for video content creation.
• Proficiency in mobile-first video editing tools (CapCut, Premiere Rush, etc.) and a strong grasp of platform-specific best practices for TikTok and Reels.
• Commitment to diversity, equity, and inclusion, and to our mission and values.
• Proven success leveraging social media to drive fan growth, engagement, and community.
• Skilled in brand messaging, with expertise in tone, voice, and storytelling that aligns with club identity.
• Creative and strategic, developing innovative digital content and campaigns that enhance fan experience.
• Adaptable and detail-oriented writer, skilled at producing timely, high-quality content under tight deadlines.
• Organized, tech-savvy, and proactive in refining workflows and using new tools to improve efficiency.
• Strong collaboration skills and ability to build trusted relationships with players, staff, and internal partners.

 

WORK ENVIRONMENT   

• This role offers a hybrid work arrangement, combining remote work with 3+ day on-site responsibilities at our Headquarters & Training Facility in Renton, WA and home matches at Lumen Field.
• This role is expected to travel with the team to away matches as needed.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed.
• Must reside within Washington state upon date of hire.
• Must be able to facilitate own local travel.   
• Must be eligible to work in the US without sponsorship. 

 

COMPENSATION, BENEFITS & PERKS

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people.

The annual salary range for this position is $70,000 - $82,000. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.

In addition to financial compensation, we provide a comprehensive benefits package designed to support your overall well-being and professional growth, including:

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored medical, dental, and vision premiums for you and your dependents. For employees enrolled in our HSA healthcare plan, annual employer contributions to a Health Savings Account (HSA) — $1,000 for employee-only coverage and $2,000 for spouse or family coverage.
• Generous Paid Time Off & Leave: We offer unlimited paid vacation, paid company holidays, and paid sick leave in compliance with Seattle’s Paid Sick and Safe Time ordinance. We also provide paid bereavement leave and paid jury duty leave to support you during life’s critical moments.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12–16 weeks of paid leave, inclusive of Washington Paid Family & Medical Leave (PFML), giving new parents the time and support they need during this important life stage.
• Peace of Mind Coverage: Employer-paid long-term disability coverage, as well as basic life insurance and accidental death & dismemberment (AD&D) coverage, providing financial protection and peace of mind for you and your family.
• Exclusive Perks: Enjoy complimentary tickets to matches and employer-funded ORCA cards for transit, making it easier for you to experience the excitement firsthand.
• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.

The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you’d like to request an accommodation in the application or interview process, please do so by emailing the People & Culture Team.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

 

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