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Senior Copywriter

Austin, Remote

Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.

We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.

Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

About the Role:

Self is looking for a talented writer who can step into our customers' shoes and create compelling copy across various marketing channels. As Self's Senior Copywriter, you'll report to the Chief Marketing Officer and work with teams across the company to craft copy for ads, email campaigns, scripts, educational content, our website and app, and more.  You'll be the guardian of Self's brand voice, using data and testing to shape your work, and play a key role in driving customer engagement and conversion. Your writing will impact millions of current and potential customers as they work to build or rebuild their credit and finances.

What You’ll Do:

  • Gain a deep understanding of our customers, the language that resonates with them, the competitive landscape, and industry trends to develop copy that drives business and customer outcomes
  • Bring strategic and creative ideas to all you do
  • Own and create guidelines for the brand voice that reinforce consistent tone, style and best practices across campaigns and various customer touchpoints. 
  • AB test and analyze data and user feedback to fine-tune and optimize your work 
  • Work collaboratively across the organization, but most frequently with the performance marketing, product and product marketing teams
  • Performance Marketing: Develop high-converting copy for paid media campaigns, lifecycle marketing (email, push, and SMS), landing pages, and other acquisition-focused initiatives
  • Product Copywriting: Write clear, concise, and user-centric copy for product interfaces, onboarding flows, in-app messaging, and feature announcements that help customers understand our products in an approachable way.
  • Ensure copy adheres to compliance and regulatory requirements
  • Develop guidelines and operational best practices to scale the copy function at Self
  • Stay informed about competitive, industry and consumer trends

What you Bring

  • 8+ years copywriting experience with a solid portfolio of work at consumer-focused technology companies. Experience in financial services or fintech is a plus.
  • Experience writing for a variety of channels, including email, video, print, socials, web and in-app and more
  • Strong communication skills 
  • Ability to write with clarity and empathy, making financial topics accessible
  • Proven success in creating performance-driven marketing copy that delivers measurable results
  • Strong understanding of user experience (UX) principles and how copy impacts user flows
  • Ability to work in a fast-paced, collaborative environment while managing multiple projects and deadlines
  • Proficiency with JIRA, content management systems, A/B testing platforms, and performance analytics tools
  • A strong portfolio showcasing a variety of work across performance marketing, brand campaigns, and product copy



Base salary range: $ 97,000 - 119,000 annually.  Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.

Benefits and Perks:

We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too. 

Our perks include:

  • Company equity in the form of Stock Options
  • Performance-based bonuses
  • Generous employer-paid health, vision and dental insurance coverage
  • Flexible vacation policy
  • Educational assistance
  • Free gym membership
  • Casual dress code
  • Team building events and activities
  • Remote work arrangements/ flexible work schedule
  • Paid parental leave 

Self Financial requires all employees hired to successfully pass a background check.

We are an Equal Opportunity Employer.

At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding.

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