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Assistant Media Planner/Buyer

New York

We are a full-service marketing and advertising agency that marries the human stories of our clients with storytelling, art, data, and conversations that are smart and compelling. That’s Serino Coyne.

We believe in the transformative power of a shared live experience. No matter where people buy a ticket – the theater, an attraction, a museum – we’re there because we know what it takes to connect creators with seekers. We are makers and thinkers, analysts and storytellers, artists, and filmmakers. We make meaningful connections that inspire. We create. We innovate. We nourish.

Our employees are our best investment. We value and celebrate each person’s worth, purpose and identity because that’s how our family flourishes. An inclusive and diverse workplace is a powerful workplace, and we strive to reflect and support equity and opportunity in all we do. We’re continuously learning and improving because that’s how thoughtful change happens.

We are seeking an entry-level Assistant Media Planner/Buyer, to support the Media department with day-to-day media campaign management across display, paid search and paid social as well as assist in managing print and broadcast media for a variety of entertainment-based accounts.  This is a full-time, regular, benefits eligible position.

JOB RESPONSIBILITIES (include but are not limited to the following):

  • Work with senior members of the media team to build and execute display media, paid search and paid social campaigns for clients.
  • Enter digital media plans into ad server, liaise with graphic designers internally, and deliver ad tags and creative to vendors in a timely manner. Confirm all campaigns go live on time and pace appropriately.
  • Book e-blasts and facilitate the process through to completion.
  • Strategize and optimize campaigns in Google Ads and social media advertising platforms (Meta, TikTok, Reddit). Manage budgets to monitor pacing and delivery.
  • Gain understanding of Google’s suite of reporting and website management tools (GA4, Tag Manager, Looker Studio) and provide actionable insights for client reports.
  • Ensure trade fulfillments are met. Secure trade tickets from account teams and count/process/record and send to media outlets owed
  • Master the AdVantage billing system and create media insertion orders in a timely, organized fashion. Approve, reconcile and ensure accurate client billing and media vendor payments.
  • Assist and serve as backup for trafficking of broadcast materials to media outlets
  • Research new media opportunities and industry updates; set-up meetings when relevant.
  • Represent agency in a professional manner to all external media partners.

JOB REQUIREMENTS (include but are not limited to the following):

  • Proactive personality with the ability to identify and troubleshoot problems.
  • Experience in digital media planning/buying, paid social, paid search and ad serving platforms a plus, but not required.
  • Excellent communication (both written and oral) and interpersonal skills.
  • Ability to multi-task and work in a fast-paced, deadline-driven environment. Be flexible and receptive to changing priorities.
  • Can handle a large volume of work, and flexibility to work long hours if needed.
  • Strong computer skills in MS Office applications.
  • Must be a detailed-oriented quick learner with strong organizational skills.
  • Comfort with numbers and math.
  • Bachelor’s Degree in advertising, marketing or relevant field a plus.

Serino Coyne LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Annual Salary

$47,500 - $50,000 USD

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