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Demand Generation Specialist

New York, NY (Hybrid)

About the role

Behind many of life’s biggest financial decisions—buying a home, securing a mortgage, or financing a business—is a complex network of credit relationships. Setpoint is building the infrastructure that powers these relationships, enabling the world’s largest banks, credit funds, and capital markets counterparties to operate with trust and efficiency.

We’re hiring a Demand Generation Specialist who thinks like a revenue owner. You’ll sit at the intersection of marketing, sales, and revenue operations, building and running programs that generate qualified opportunities and measurable revenue impact. From events and ABM campaigns to paid media and conferences, you’ll use every channel as a lever to create demand and feed the funnel.

If you’re a hands-on operator who moves fast, experiments with intent, and takes pride in turning marketing activity into real pipeline, this role is for you.

Who will love this job

  • Revenue-minded operator: You think in pipeline, not impressions. You’re hands-on in the tools, building lists, running campaigns, and tracking what actually drives results.
  • Creative and resourceful: You find effective ways to reach the right accounts and stand out, whether through an event, a campaign angle, or a new data approach.
    Analytical and fast-moving: You use data to guide decisions, test new ideas and channels, and collaborate closely with sales and operations to turn marketing activity into measurable growth.

What You'll Do

  • Own pipeline-driving programs: Plan and run multi-channel campaigns—events, paid, outbound, and ABM—that generate qualified meetings and opportunities.
  • Turn events into revenue opportunities. Manage event and conference strategy end to end: sourcing attendee lists, coordinating outreach with sales, managing logistics, and tracking results.
  • Fuel smarter outbound. Use tools like Clay, ZoomInfo, and RocketReach to enrich data, segment accounts, and enable more targeted outreach.
  • Run paid and digital campaigns. Manage LinkedIn, website, and paid ads to build awareness, drive conversions, and measure performance.
  • Partner across GTM. Work closely with Marketing, Sales, and Sales Operations to align programs with revenue goals, optimize follow-up, and report on pipeline impact.

You Should Have

  • 3 to 6 years in demand generation or GTM marketing.
  • Skilled in LinkedIn Campaign Manager, Google Ads, and HubSpot.
  • Familiar with Clay, ZoomInfo, and data enrichment workflows.
  • Experience running event and conference campaigns tied to pipeline goals.
  • Strong analytical and project management skills.

About Setpoint

Setpoint provides purpose-built capital and technology to asset-backed borrowers and lenders. Our platform is the funding operating system for originators: it verifies and stores documents; automates critical calculations and compliance reporting; and digitizes assets like homes or cars. Setpoint’s technology makes warehouse transactions instant and error free.

In August 2024, Setpoint announced the successful completion of its $31 million Series B funding round. 645 Ventures led the round, with significant strategic investments from Citi and Wells Fargo, alongside Andreessen Horowitz, NextView Ventures, Floating Point, Henry Kravis, Zillow founder’s 75 & Sunny, Vesta Ventures, Fifth Wall, Eltura Ventures, and Outrunner Capital. 

For all our employees, we offer a full slate of benefits from competitive salaries, stock options, medical, dental and vision coverage, 401k, disability coverage, and flexible vacation. Setpoint has offices in Austin, New York, and Park City, UT and we’re currently hiring remote team members for specific roles.

Compensation: $100,000 - $120,000 dependent on multiple factors, which may include the successful candidate's skills, experience and other qualifications.

Setpoint provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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