Head of Demand Generation

ShareGate is the leading Microsoft 365 migration and governance platform, trusted by over 100,000 IT pros for its unmatched simplicity.

It offers the simplest, most reliable, and most affordable way to move business data to Microsoft 365.
 
Whether migrating from Google Workspace, file shares, Exchange Online, SharePoint On-Premises, or tenant-to-tenant, ShareGate gets the job done, without surprises. From cloud transformation to M&A integration, it keeps things just damn simple.

ShareGate also helps organizations stay in control once their data is migrated. Its powerful governance features let users assess environments, uncover issues, and apply fixes on the spot, so everything stays clean, secure, and optimized. It lays the groundwork for safe Microsoft Copilot deployment within organizations.

ShareGate is developed by Workleap Technologies, a Montréal‑based software company.

Job Description

So, what will your new role look like?

We’re looking for a Senior Manager, Demand Generation to lead Paid, SEO, experimental channels, and partner growth—driving a data-driven, AI-enhanced, and high-velocity growth strategy for ShareGate.

This is a dream role for a demand gen leader. You’ll scale a high-performing growth engine (Paid + SEO), launch new growth experiments, and drive partner-led pipeline growth. You’ll have the resources, budget, and autonomy to build, test, and expand demand generation at scale while collaborating closely with a GTM engineer to unlock automation and AI-driven growth.

If you thrive in high-velocity testing, understand digital channels deeply, and love blending AI, creativity, and partner activation into growth plays, this role is for you.

Responsibilities:

• Scale & Optimize Paid + SEO → Strengthen core acquisition channels with support from agencies and in-house teams.
• Drive Partner-Led Growth → Build and execute joint campaigns with partners, expand partner-driven pipeline, and support partner growth initiatives.
• Identify & Scale New Growth Channels → Test emerging platforms, niche paid media, influencer/partner ecosystems, and community-driven growth.
• Run High-Velocity Growth Experiments → Apply a structured experimentation framework to test and scale new channels, creative, messaging, and partner activations.
• Leverage GTM Engineering → Collaborate with a dedicated GTM engineer to integrate AI-driven workflows, automation, and data pipelines that improve targeting and personalization.
• Lead & Manage the Team → Oversee Paid, SEO, partner growth marketing, and experimental initiatives; manage agencies and collaborate cross-functionally.
• Drive Conversion Optimization (CRO) → Optimize landing pages, ads, partner campaigns, and funnel performance to improve efficiency and growth.

A typical week?   

Set the growth strategy for the week, review campaign and partner pipeline performance, and align with the GTM engineer on automation priorities. Dive into SEO & Paid results, reviewing tests and optimizing campaigns. Collaborate with partners on co-marketing initiatives, launch new experiments, and sync with Content, Design, and Partner Marketing to develop high-impact creative and landing pages. Track pipeline impact, prepare next-round tests, and report results to leadership.

What does your future team look like?   

We’re building one of the most advanced, AI-enabled growth engines in SaaS, where demand generation is not just about campaigns—it’s about scaling pipeline across direct and partner channels.

You’ll work with:

• A dedicated GTM engineer to build automation and AI workflows.
• In-house marketing teams (content, design, web, PMM, lifecycle) to fuel high-converting campaigns.
• Partner growth marketer to activate co-marketing plays and scale channel growth.

What are the next challenges awaiting your team?   

• Scaling Paid + SEO globally while improving efficiency.
• Unlocking partner-led growth through scalable co-marketing programs.
• Finding & scaling new channels like niche media, communities, and influencers.
• Embedding AI & automation into demand gen workflows.
• Optimizing full-funnel conversion from direct and partner campaigns.

Qualifications

• SEO & SEM Mastery → Proven track record of scaling acquisition in B2B SaaS.
• Paid Media & Multi-Channel Growth → Experience with Google Ads, LinkedIn, YouTube, Bing, Reddit, and emerging platforms.
• Partner Growth Experience → Ability to design and execute campaigns with partners that drive pipeline.
• AI & Data-Driven Marketing → Experience integrating automation, AI workflows, and data insights into growth.
• High-Velocity Experimentation → Skilled at structured testing, iteration, and scaling campaigns.
• Leadership & Team Management → Experience managing demand gen and/or partner growth teams, agencies, and cross-functional collaboration.
• CRO Expertise → Familiarity with conversion optimization best practices.

Who we are

We’re a team of curious minds and bold builders, brought together by a shared drive to make work simpler - and better - for everyone. Challenges fuel our creativity, fast-paced environments keep us sharp, and pushing boundaries is just part of how we operate. We believe the best ideas come from experimentation, rapid learning, and even the occasional discomfort—that’s where growth happens.

Since 2006, we’ve been rethinking the way teams work, blending creativity and tech to solve real problems in IT and HR. We move quickly, we learn constantly, and we always keep our customers at the center of what we do. If you're a proactive thinker who takes ownership, loves to collaborate, and isn’t afraid to leap into the unknown - you’ll fit right in.

Additional information 

At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.   

We strive to create a healthy and inclusive work environment. This is everyone’s business.  

Our Candidate Experience Flow at Workleap: 
Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer 

We are looking forward to getting to know you! 

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