Job Application for Category Marketing Manager at SharkNinja

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

What You'll Do

Drive and lead the go-to-market strategy across EMEA for the Deep Carpet Cleaning floorcare range
Develop and implement category and optimal pricing strategies to drive sales and profitability, by analysing market trends, competitors and customer data
Work closely with offices across US and EMEA region to assemble an optimum product strategy
Create compelling brand messaging that connects with consumers.
Partner with Product Development, Sales, PR, and IMC to deliver best-in-class launches.
Own category performance insights, identifying growth opportunities, and optimising sales performance
Develop briefs for consumer testing and IHUTs, working with CI team to define target audience and messaging
Work with local agency to ensure packaging artwork and adaptations are complete for all markets
Alongside internal teams, ensure we are developing breakthrough content for digital, social, retail, and beyond.
Support manager in overall P&L strategy and category goals

What you’ll bring

5+ years in Product Marketing/Category Marketing, ideally in consumer goods or appliances.
A passion for category storytelling, data-driven decision-making, and killer execution.
Strong commercial acumen – you get the numbers and know how to turn insights into action.
A fast-moving, collaborative mindset – you thrive in a high-energy team.
Able to influence and build relationships with key stakeholders across different departments, at a range of different levels.
Knowledge of European market and retailers is advantageous but not essential
The ability to think big, move fast, and make things happen.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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UK Demographics Questionnaire

SharkNinja, Welcoming Everyone

At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognise that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.

If you are a UK resident, we are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record.

How will we use the data?

None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.

The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion.

You can review our privacy statement at this link: Candidate Privacy Notice.

We are processing your information using Schedule 1, part 2, paragraph (8) of The Data Protection Act 2018.

You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here

If you are applying for a UK role but are not a UK resident, please DO NOT complete the following questions.

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Category Marketing Manager

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UK Demographics Questionnaire