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Vice President, Global Consumer Insights

Needham, MA, United States

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

 

Candidates must be located in the Needham, MA region or open to relocation. 

The Vice President (VP) of Global Consumer Insights will be responsible for leading and driving the strategic vision of consumer insights, innovation, and product development through consumer research. This role will oversee the company’s global efforts to deeply understand consumer needs, behaviors, and trends, leveraging those insights to shape product development, marketing strategies, and overall brand positioning. 

Key Responsibilities:

  1. Consumer Insights Strategy:
    1. Develop and implement a global consumer insights strategy to drive product innovation, marketing strategies, and customer engagement across all consumer touchpoints.
    2. Lead a global team of consumer researchers, analysts, and data scientists to collect, analyze, and interpret consumer data and market trends.
    3. Utilize both qualitative and quantitative research methodologies (e.g., surveys, focus groups, ethnographies, in-home usage tests) to generate actionable insights for various business functions.
    4. Provide deep insights into consumer preferences, needs, and pain points, ensuring the company remains consumer-centric in all product development initiatives.
  2. Cross-Functional Collaboration:
    1. Partner closely with the Product Development, R&D, and Marketing teams to ensure that consumer insights and feedback are embedded at every stage of the product lifecycle.
    2. Collaborate with senior leadership to align insights and innovation efforts with company growth objectives, brand strategies, and emerging market opportunities.
    3. Work with external partners, including suppliers, agencies, and culinary experts, to further enhance product development efforts and consumer understanding.
  3. Global Trends and Competitive Intelligence:
    1. Lead efforts to identify and analyze global consumer trends, industry shifts, and competitive market activity to inform long-term product strategies and innovation pipelines.
    2. Provide thought leadership and foresight into emerging consumer needs, particularly within the consumer goods or food and beverage sector.
    3. Conduct competitive analyses to evaluate competitor product offerings, identify white spaces in the market, and uncover growth opportunities.
  4. Data-Driven Decision Making:
    1. Develop and implement data-driven approaches to consumer insights and testing, leveraging analytics tools, big data, and AI-driven consumer research methodologies.
    2. Ensure that consumer insights are translated into clear, actionable strategies that drive product development, go-to-market planning, and brand positioning.
    3. Champion the use of data and consumer feedback to validate business assumptions and guide strategic decisions.
  5. Leadership and Team Development:
    1. Coach direct reports.
    2. Foster a culture of innovation, creativity, and consumer-first thinking within the team and throughout the broader organization.
    3. Set clear goals, performance expectations, and provide ongoing feedback and professional development opportunities.
  6. Innovation and Brand Leadership:
    1. Act as a key influencer in brand strategy and positioning, ensuring that products and experiences resonate with consumers globally while maintaining the brand’s core values.
    2. Share consumer insights with senior leadership and external stakeholders, positioning the company as an industry leader in consumer-driven innovation

Qualifications

    • A minimum of 15 years of experience in consumer insights, innovation, product development, or R&D, with at least 7 years in a senior leadership position.
    • Extensive experience in managing consumer insights teams, leading innovation processes, and working in a fast-paced, consumer-driven industry. 
    • Expertise in qualitative and quantitative research methods and utilizing consumer data to drive strategic business decisions.
    • Strong leadership, management, and team-building skills, with the ability to inspire and motivate cross-functional teams.
    • Deep understanding of consumer behavior, market research, and the product development lifecycle.
    • Strong project management skills, with the ability to oversee complex, multi-faceted innovation initiatives.
    • Proven ability to influence senior leadership with data-driven insights and strategic recommendations.
    • Thrives in an ‘always on’ environment.
    • Familiar and energized with a culture of a lot of C-suite oversight and direction/challenge.
    • Effectively able to toe the line of knowing the details but owning the higher order work to be done.
    • Exceptional communication and presentation skills, capable of distilling complex insights into actionable strategies for various stakeholders.

Personal Attributes:

  • A creative and entrepreneurial mindset, with a passion for consumer-driven innovation.
  • Results-oriented, with a focus on delivering tangible, high-impact outcomes.
  • Deeply curious and adaptive to evolving market trends and consumer behaviors.
  • Highly collaborative, with a talent for building strong partnerships across all levels of the organization.
  • A commitment to fostering an inclusive, diverse, and dynamic workplace environment.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.  

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. 

Learn more about us:  
Life At SharkNinja  
Outrageously Extraordinary 

 
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ 

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

 

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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SharkNinja, Welcoming Everyone 

 At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace. 

We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire.  You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record. 

How will we use the data? 

None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process. 

The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion. 

You can review our privacy statement at this link: Candidate Privacy Notice. 

You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here 

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