Senior Product Marketing Manager, Shark

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

As a Senior Manager, Product Marketing at Shark, you will be a pivotal leader, driving the development and execution of the product roadmap and global go-to-market strategies within the Marketing organization. You will ensure a consistent brand voice across all channels, including packaging, advertising, social/content marketing, web properties, retail, and trade collateral. The ideal candidate is detail-oriented, communicates effectively, and can navigate barriers by building strong cross-functional relationships, ensuring product launch readiness and excellence both domestically and globally.

Responsibilities

Global Partnership:

• Serve as a liaison and support for global teams, communicating the value proposition of our products and developing launch assets cross-functionally, including core messaging and packaging to support our products globally.

Category Leadership:

• Rally cross-functional partners behind the goals of the category, helping teams translate ideas and insights into actionable plans and assets.

Messaging Validation:

• Collaborate with consumer insights to execute and validate our messaging, story, and assets, leveraging those insights to deliver best-in-class assets for launch.

Global Marketing Launches:

• Lead program management for go-to-market launches across categories, including fans and air purification.

Asset Development:

• Oversee the execution of photo shoots, product pages, web content, digital and social advertising, influencer campaigns, PR, SEM, CRM, in-store displays, and other tactics.

Story Creation:

• Lead early-stage marketing development across launch assets, email, product pages, store pages, and brand assets. Collaborate with cross-functional teams to develop and validate claims. Stay well-versed in category happenings and bring new thinking to the table.

Business Ownership:

• Embody a sense of business ownership, ensuring cross-functional partners are aligned with category goals, insights, and messaging to bring our brand to life across all marketing channels and regions in a consistent and effective manner that drives high sales rates.

Troubleshooting and Creative Thinking:

• Identify and implement creative solutions to obstacles, leveraging cross-functional expertise to drive resolution, ensuring speed to market and high sales rates.

Key Functional Skills/Knowledge

• Agile, strategic thinker with the ability to execute in a fast-paced environment.
• Strong communication skills and ability to make effective presentations to all levels of management.
• Broad marketing expertise, including strategy development, planning, and product launches.
• Team player who successfully builds relationships and consensus within the organization.
• Holistic and strategic thinking across the business.
• Project management proficiency, including managing parallel projects in a cross-functional environment.
• Analytical mindset for mining data and drawing insights.
• Ability to manage several projects in parallel, navigating a complex cross-functional matrix organization.
• Embraces the success drivers of SharkNinja: Rarely Satisfied, Progress Over Perfection, Details Make the Difference, Winning is a Team Sport, and Communicating for Impact.

Requirements

• 8+ years of marketing experience, preferably in CPG or consumer products, with responsibility for brand strategy, messaging, and product launch execution.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Experience in creative and media development and execution.
• Proven track record in new product development and commercialization.
• Global marketing experience strongly preferred.
• Experience in launching new products, preferably in a global role.
• Understanding of the retail and DTC landscapes.
• 3 days in-office per week in Needham, MA.

Our Mindset

• Rarely Satisfied: Strive for continuous improvement every day.
• Progress Over Perfection: Act with urgency and adaptability.
• Details Make the Difference: Deliver exceptional results with precision.
• Winning is a Team Sport: Foster collaboration and teamwork.
• Communicating for Impact: Be clear, honest, and impactful in all communication.