VP, Global Social Creative Content
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Position Overview
We are looking for a visionary and collaborative VP of Global Social Creative to lead the development and execution of world-class creative content across all social platforms. This role is the creative engine behind our global social presence—translating strategy into compelling, culturally relevant content that drives engagement, brand passion, and business impact.
As the key creative partner to the VP of Global Social Media, you will bring the social creative vision to life through breakthrough creative that connects the dots between social marketing, affiliate and creator partnerships, and content production. You will lead a global team of creatives and work cross-functionally with brand, influencer, and production teams to ensure our social storytelling is bold, consistent, and always on the pulse of culture.
Key Responsibilities
- Creative Leadership: Define and lead the global creative vision for social content across Shark and Ninja brands, ensuring alignment with brand identity and social strategy.
- Cross-Functional Collaboration: Partner closely with the VP of Global Social Media to translate strategy into creative concepts and content plans.
- Content Ecosystem: Oversee the development of a scalable, always-on content engine that supports brand campaigns, product launches, creator collaborations, and affiliate marketing.
- Creator & Affiliate Integration: Collaborate with influencer and affiliate teams to co-create content that feels native, authentic, and high-performing across platforms.
- Production Oversight: Lead the creative direction of social-first productions, from agile shoots to global campaigns, ensuring speed, quality, and cultural relevance.
- Team Leadership: Build, inspire, and manage a high-performing global team of social creatives, including art directors, editors, motion designers, and copywriters.
- Innovation & Trends: Stay ahead of platform trends, emerging formats, and cultural moments to keep SharkNinja’s social presence fresh, relevant, and bold.
- Lead agency management oversight for all social media & influencer content.
Qualifications
- 12+ years of creative leadership experience, with a strong focus on social-first content and digital storytelling.
- Proven success leading global social creative for consumer brands, ideally in fast-paced, high-growth environments.
- Deep understanding of social platforms (TikTok, Instagram, YouTube, Meta, Pinterest, etc.) and what drives engagement and performance.
- Experience working with creators, influencers, paid media and affiliate partners to develop co-branded content.
- Strong portfolio showcasing innovative, high-impact social campaigns and content.
- Exceptional leadership, communication, and collaboration skills.
- Ability to thrive in a fast-moving, highly collaborative, and entrepreneurial environment.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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