Consumer Insights Analyst

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

We’re looking for a curious, motivated Consumer Insights Analyst to join our fast-paced team. In this role, you’ll help bring the consumer voice into every stage of product development—supporting research design, analyzing consumer data, and collaborating with cross-functional teams to translate insights into action.

At SharkNinja, you won’t just support products that transform everyday life—you’ll grow in a high-performance, innovation-driven culture where your curiosity and contributions matter. If you’re ready to roll up your sleeves, dig into data, and help create the next big thing in consumer products, we’d love to hear from you. Apply now and help shape what’s next.

Essential Functions:

• Assist in leading the development and execution of robust qualitative and quantitative research plans to uncover consumer needs, category trends, and whitespace opportunities that inform product innovation and business strategy.
• Help develop and masters an understanding of research tools, knowing when each is applicable or new methods are needed—including surveys, discussion guides, and stimuli—while managing both internal and external research partners to ensure high-quality, timely insights.
• Translate complex consumer feedback into clear, compelling insights and recommendations that influence product roadmaps, positioning strategies, and experience design.
• Identify emerging consumer behaviors and latent needs through primary and secondary research, connecting these to broader cultural and category trends to proactively shape early-stage product concepts.
• Act as a strategic partner to Product Development, Marketing, and Design teams—contributing to cross-functional planning, insight activation workshops, and go-to-market development.
• Assist in managing multiple projects simultaneously, prioritizing workstreams and mentoring junior team members to elevate the overall impact of the insights function.

Desired Skills and Experience:

• Thrives in a hands-on, dynamic, agile environment.
• Nimble with early-stage product development, taking a broader “consumer & business” stand to define new product directions with multifunctional partners.  
• Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value.
• Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
• Demonstrates empathy and patience to adapt style to his/her audience.
• Attention to details and able to grasp the big picture.
• Adept at presenting complex findings in an easy to understand and actionable way.
• Builds understanding and trust with others by meeting commitments.
• Identifies the needs & expectations of others (personal & business) and acts upon them.

Qualifications:

• Minimum of a Bachelor’s degree with a focus on Marketing, Psychology, or applicable quantitative discipline.
• 2+ years of consumer research experience in both qualitative and quantitative research (Market Research Position).
• Exposure to the CPG industry preferred.
• Required: training and experience on moderating focus groups and one-on-one interviewing