VP, Integrated Marketing Communications - Shark Beauty

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

ABOUT THE JOB

Shark Beauty is seeking a visionary and execution-focused Vice President of Integrated Marketing Communications (IMC) to lead the global IMC function. As a key member of the senior marketing leadership team, you will own the development and deployment of integrated communication strategies across all consumer touchpoints – from creative strategy to execution – in close partnership with global and regional teams, internal cross-functional partners, and external agencies.

This role leads global brand planning, campaign creative, media, influencer, experiential, PR, and production, ensuring all communications are cohesive, insight-led, and aligned to business goals. You’ll elevate the IMC operating model, oversee global campaign planning and milestone adherence, and ensure regional teams are equipped to deliver best-in-class local activations.

RESPONSIBILITIES

Strategic Leadership & Campaign Planning

• Define and evolve Shark Beauty’s global communications strategy, including the IMC operating model, messaging hierarchy, and planning frameworks.
• Set the IMC vision in alignment with business priorities, innovation pipelines, and brand goals.
• Lead the development and deployment of global campaigns – from strategic brief to in-market execution – across paid, earned, and owned channels.
• Partner with Creative, Media, Influencer, PR, and Brand teams to deliver cohesive, insight-led campaigns that drive breakthrough consumer engagement and brand growth.

Creative Strategy & Global-Local Enablement

• Develop compelling, insight-based creative briefs that align teams and agency partners on objectives and execution.
• Ensure creative assets and messaging are scalable and adaptable, delivering global toolkits with localized RTBs, claims, and campaign guidelines.
• Act as the key liaison to regional teams, aligning on timelines, feedback, and activation needs to ensure globally consistent but locally resonant execution.

Team Leadership & Operational Excellence

• Build and lead a high-performing IMC team with a focus on agility, collaboration, and accountability.
• Own the global campaign calendar, milestone management, and budget oversight; ensure operational rigor across functions and regions.
• Manage internal and external partners, driving integration and efficiency across all campaign touchpoints.

Performance, Optimization & Best Practices

• Define KPIs and success metrics; lead post-launch reviews with clear readouts and optimization recommendations.
• Champion a test-and-learn mindset, codifying learnings and continuously improving the IMC process and impact.

REQUIREMENTS

• 12+ years of progressive experience in brand or integrated marketing, including 5+ years in a senior or executive leadership role.
• Deep expertise in launching and scaling integrated campaigns across multiple markets, channels, and media types.
• Strong leadership and influencing skills across cross-functional and matrixed organizations.
• Proven success managing global-to-local campaign planning, asset development, and regionalization.
• Excellent brief writing, storytelling, and messaging development capabilities.
• Highly collaborative, with strong project management skills and the ability to work in a fast-paced, dynamic environment.
• Executive presence with a passion for creative excellence and brand-building.
• Experience managing large budgets and multiple external agencies.

ATTRIBUTES:

• You think holistically, connect the dots, and challenge teams to raise the bar on integration and impact.
• You know how to bring structure, accountability, and creativity together to deliver breakthrough outcomes.
• You’re a strategic leader who can zoom out and a hands-on doer who’s not afraid to dive into the details.
• You believe in clarity of purpose, speed of execution, and elevating the craft of marketing.