Beauty Marketing Director, Haircare
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
About the Role
As Director of Haircare Marketing EMEA, you will be a key participant in the development of the global Haircare Marketing strategy and consumer experience. You’ll act as the voice of the region in shaping the global Haircare strategy, ensuring regional insights and priorities are embedded in global plans. You will also play a critical role in supporting local marketing teams across EMEA, empowering them to successfully execute the strategy in-market.
This highly visible role requires a balance of strategic thinking, compelling storytelling, local expertise, and commercial rigor to build brand connection and deliver measurable growth.
What You'll Do:
Global Strategy Development
- Serve as the voice of the European consumer to the VP Haircare Marketing, Global Beauty, as you co-create the Global Category strategy
- Develop product story and positioning with identified value proposition across Haircare portfolio, ensuring messaging hierarchy will lead to high rate of sale across the region
- Collaborate with Product Development to ensure Haircare innovation roadmap aligns with consumer sentiment and demand in EMEA
Go-to-Market Excellence
- Deliver on category goals, growth targets, and key market expansion
- Support GTM execution across EMEA, lead by regional Marketing leads, who are responsible for the localization and execution of Shark Beauty’s global Marketing strategy
- Drive cross-market alignment on localization of Haircare GTM across EMEA– including but not limited to UK, Southern Europe, and Central Europe
- Liaise between Local Beauty Marketing teams and Global Partners across the organization to ensure successful GTM execution
- Work with Sales and Demand Generation teams to assess campaign performance; inform media allocation; and align on messaging, demand signals, and go-to-market timing
- Lead localization of Global brand assets and packaging
Consumer, Category & Brand Stewardship
- Champion a consumer-first mindset, elevating local insights to inform Haircare strategy and innovation roadmaps
- Monitor performance KPIs, optimize marketing investments, and drive continuous improvement across markets
- Ensure Shark Beauty’s Haircare portfolio is positioned for long-term relevance and growth in the EMEA, act as advocate for innovation that will meet the needs of the European consumer
What You'll Bring:
- 10+ years of marketing experience at a multinational beauty or personal care company, with at least 5 years in a regional or general management role across European markets
- Deep understanding of European culture, consumer preferences, and retail environments (including but not limited to UK, France, and Germany)
- Has led global marketing teams in the beauty or personal care industries, including successful global product launches
- Deep expertise of European legislation and regulatory bodies that may impact a product launch (including but not limited to EU MDR)
- Strong leadership and stakeholder management capabilities
- Capable of working in a highly matrixed organization
- Fluent in English, fluent in French or German a plus
- Willingness to travel across the region and to HQ as needed
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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