Job Application for VP, Global Operations, Social Media at SharkNinja

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

About the Role

As the VP, Global Operations, Social Media, you will design the systems and processes that power a world-class social ecosystem – and keep it future-ready. Blending operational rigor with an eye for emerging trends, you’ll lead the evolution of our global infrastructure while continuously exploring new technologies, platforms, and capabilities to keep us at the forefront of a rapidly changing landscape. Partnering across regions, brands, and business units, you will align social strategy with enterprise priorities, ensure scalable execution, and unlock efficiencies that accelerate growth, engagement, and performance.

Key Responsibilities

Global Social Operations Strategy

Build and continuously refine a unified social framework – playbooks, workflows, KPIs, and governance.
Translate strategy into scalable, data-led execution across paid, owned, earned, and social commerce.

Cross-Functional & Regional Alignment

Lead alignment across creative, media, data/analytics, brand, influencer, customer experience, and legal teams.
Serve as the connective tissue between global and local social teams to ensure consistency and local relevance.

Technology, Tools & Innovation

Set the vision for the global social tech stack; drive tool selection, integration, and optimization.
Pilot and scale emerging capabilities (AI, automation, generative content, social commerce). Own the global social media tech stack (listening, publishing, analytics, advocacy, UGC, content management).

Talent & Capability Building

Define resourcing strategy – central, regional, and in-market – including in-house vs. agency mix.
Lead global training and enablement to elevate social fluency across levels and functions.
Champion DEI, culture, and talent development within global teams and partner agencies.

Performance, Risk & Reputation Management

Oversee real-time social intelligence to inform brand safety, crisis response, and executive reporting.
Ensure adherence to global compliance standards and platform policy changes.
Lead executive-level updates on performance, opportunities, and risk across the social ecosystem.

Qualifications:

12+ years in marketing, digital or social media roles; 5+ years in global leadership.
Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
Deep understanding of the end-to-end social ecosystem: paid, organic, influencer, UGC, and commerce.
Strong grasp of MarTech, data, and social platform dynamics.
Executive presence with exceptional communication, stakeholder management, and change leadership skills.
Strategic thinker who can zoom out on enterprise goals and zoom in on operational detail.

Experience:

Global oversight at a Fortune 500 or high-growth brand
Led social operations or transformation at scale – e.g., implementing global content systems, in-housing social media, consolidating tools, etc.
Demonstrated success in driving measurable business impact through social operations.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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SharkNinja, Welcoming Everyone

At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.

We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record.

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None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.

The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion.

You can review our privacy statement at this link: Candidate Privacy Notice.

You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here

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VP, Global Operations, Social Media

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