Senior Marketing Manager, IMC
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Shark Home Position Overview
We are seeking a driven and detail-oriented IMC Senior Marketing Manager to join our high-performing Integrated Marketing Communications team. In this role, you will drive the local execution of integrated marketing campaigns that create consumer engagement, product awareness and commercial impact throughout the entire consumer journey.
You will work cross-functionally with the global and local marketing teams, creative, media, digital, PR, AMZ and retail teams to ensure consistency and cohesion in how Shark Home campaigns show up across all consumer touchpoints— locally and at scale.
Key Responsibilities
- Local execution of global 360° IMC plans for new product launches, brand campaigns, and seasonal promotions
- Manage and track campaign deliverables, timelines, and budgets across internal and external partners
- Responsible for trafficking of all media assets to internal and external agencies
- Serve as a point of contact between global and local teams to provide direction on messaging, creative assets, and media strategies based on Global IMC direction
- Lead the development of local creative briefs and contribute to Global messaging frameworks and content planning
- Collaborate with media, PR, influencer, social, D2C and retail teams to ensure consistent execution of the campaign strategy
- Monitor campaign performance and assist in preparing post-campaign analysis, recaps, and presentations
- Conduct market research and competitive analysis to inform campaign planning and brand storytelling
- Stay current on marketing trends, consumer insights, and emerging technologies relevant to the Shark Home business
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 5-8 years of experience in marketing, advertising, or communications, preferably in a fast-paced consumer goods environment
- Demonstrated ability to manage multiple projects, deadlines, and priorities with strong attention to detail
- Excellent communication and interpersonal skills
- Proficiency in Microsoft Office Suite (especially PowerPoint and Excel); experience with project management tools (e.g., Asana, Smartsheet) is a plus
- Passion for innovation, storytelling, and driving consumer impact
- Comfortable working in a high-growth, agile environment with cross-functional teams
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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