Marketing Manager, Ninja
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
As a Marketing Manager, you will be responsible for developing and implementing strategic marketing initiatives as well as go to market launches across the DACH region to drive growth within specific product categories for NINJA. You will work closely with cross-functional teams, including product development, sales and global teams, to understand market trends, competitive landscapes and consumer behaviors, using this data to inform marketing and pricing strategies.
You will relentlessly and successfully drive continuous innovation and seek to deliver 5-star customer experiences across the global business for SharkNinja. You have the mindset that anything is possible and possess the willingness to do whatever it takes to win.
What You'll Do:
- Oversee the continued refinement and development of all go-to-market communications and content across all consumer touch points.
- Drive a consumer first mentality to develop, alongside regional colleagues, relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand.
- Drive the NPD roadmap for the DACH market, including lifecycle management end to end.
- Drive the channel strategy for the portfolio to meet the overarching business objectives and joint business plans with retail partners.
- Drive product listings and increase distribution, owning every step of the way to get products ready to launch.
- Be the category expert for your dedicated products: understand consumer, price, positioning, competitive landscape and market needs by digesting insights, connect the dots, and effectively summarize conclusions to help better inform roadmap or launch plans.
- Partner with cross-functional teams and external agencies to create breakthrough content such as packaging, digital, social, influencer, brand partnerships and CRM.
- Collaborate with research partners to validate messaging and content.
- Be willing to win as a team, partnering closely with a local and Regional matrixed organization to drive decision making and business goals.
- Be nimble and flexible; adapt quickly to changing circumstances or new insights.
- Be in the details and hands on; think strategically but drive to action.
- Drive priorities and keep momentum going on a mix of projects and project timelines. Respond quickly to shifting priorities without losing sight of longer-range projects and goals.
- Think innovatively to solve complex problems creatively.
What You'll Bring:
- Strong experience in the area of Brand and Product Marketing.
- Ability to work across a global matrix organization.
- Proposition development & execution experience.
- Product Lifecycle management experience with technical aptitude.
- Experience leveraging consumer insights to develop effective marketing programs and campaigns.
- Strong numeracy/commercial acumen.
- Relentless collaboration.
- Experience in consumer electronics considered a plus.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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