Job Application for Marketing Specialist

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Position Overview:

The Marketing Specialist at Ninja will support the Brand Manager in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales. 

Responsibilities:

Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans.
Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation.

Support development of creative briefs and facilitate creative reviews

Manage creative development processes (i.e. timeline, approvals, protocols)

Support Brand Manager in execution all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more.

Participate on a cross-functional team to develop new products and messaging

Become an expert in the category - understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation.

Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions

Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products

Key Functional Skills/Knowledge:

Strong communication skills and ability to make effective presentations to all levels of management.

Ability to manage several projects in parallel, navigating a complex cross-functional matrix

Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials

Influencing, conflict resolution, and creative problem solving.

Highly analytical - comfortable mining and analyzing data and drawing conclusions

Advanced PowerPoint and Excel skills

Ability to manage several projects in parallel, navigating a complex cross-functional matrix

Project management and ability to prioritize multiple projects at once

Biased toward action

Education and Experience Requirements:

Minimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferred
CPG experience preferred.
Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
Bachelor’s degree (preferably in marketing) or equivalent experience required

This role sits in our Needham MA office 3x a week

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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SharkNinja, Welcoming Everyone

At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.

We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record.

How will we use the data?

None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.

The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion.

You can review our privacy statement at this link: Candidate Privacy Notice.

You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here

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Marketing Specialist - Ninja

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