Job Application for Associate Brand Manager

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

ABOUT THE JOB

The Associate Brand Manager will play a supporting role in bringing Ninja brand strategies to life — helping to develop product stories, marketing plans, and category initiatives that build brand equity and drive sales.

Focused on the Air Fryer & Oven business, this role works closely with cross-functional partners to support marketing execution from early concept through in-market launch. You’ll blend analytical skills and creative thinking to help ensure programs resonate with consumers and deliver on business goals.

RESPONSIBILITIES

Assist in developing product and brand narratives for eCommerce, DTC, and retail channels.

Support go-to-market planning and product launches in partnership with Global Marketing, IMC, and cross-functional teams.

Contribute to the creation of consumer profiles, identifying behaviors, attitudes, and media preferences.

Gather and summarize category trends, competitor activity, and consumer insights to help identify opportunities.

Help translate insights into messaging, creative briefs, and campaigns that connect with target audiences.

Assist in preparing sales enablement tools — presentations, storyboards, and collateral — for retailer and distributor meetings.

Partner with Consumer Insights to review and validate messaging and product propositions.

Participate in post-launch reviews, capturing learnings to inform future efforts.

Coordinate multiple projects with strong attention to detail, clear communication, and a collaborative approach.

Stay informed on competitive activity, market trends, and brand storytelling techniques.

KEY INTERFACES

Leadership: To align brand strategies and marketing plans.

Product Development: To ensure products align with target audience needs and overall brand strategy.

Consumer Insights: To leverage research to understand unmet needs and optimize messaging.

Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers.

Finance: To partner to set fiscal targets and evaluate program success.

REQUIREMENTS

3+ years of marketing experience, ideally in CPG

Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution

Strong skills in brand strategy, messaging, and communication strategy and execution

Strategic thinker with a bias for action and creative problem-solving

Proven ability to leverage consumer insights for effective campaigns and product launches

Highly analytical; able to mine and interpret data to drive decisions

Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix

Exceptional communication and presentation abilities

Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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SharkNinja, Welcoming Everyone

At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.

We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record.

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None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.

The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion.

You can review our privacy statement at this link: Candidate Privacy Notice.

You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here

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Associate Brand Manager - Ninja

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