Job Application for SEO Manager at SharkNinja

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About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

SharkNinja is currently looking to hire an SEO Manager who is motivated, has great organizational skills, and most importantly has deep SEO experience. The SEO Manager is responsible for implementing tactics in line with SharkNinja’s SEO Strategy and Roadmap across our US and Canada sites.

Reporting to the Senior Global SEO Manager, the SEO Manager will work in/with the Direct-to-Consumer (DTC) team to identify and address technical improvements to the website, perform keyword and competitive research to inform our content strategy and implement all onsite SEO efforts. As the SEO Manager, you should be an experienced SEO who is on top of the trends, technologies, and strategies that are effective in improving organic search performance.

Duties and Responsibilities:

Actioning initiatives from the SEO roadmap for SharkNinja websites in US and Canada
Undertake regular site crawls and technical audits to identify areas for on-site improvement
Implement technical optimizations across the Shark and Ninja websites via the CMS or dedicated stakeholders, and in collaboration with the Development as required
Work closely with the Development and Experience team to advise on the SEO impact of site changes
Monitor and produce regular and ad-hoc reports on search rankings and competitor landscape
Conduct thorough keyword research and use this to write and implement targeted updates to meta titles, descriptions, H1’s and other on-page content changes to drive performance
Work with Marketing teams to transform keyword research and competitor gap analysis for new and existing product ranges into actionable briefs, identifying opportunities to drive relevant organic traffic
Report on success and failure with weekly, monthly and quarterly metrics reporting, giving insight to key business stakeholders
Advocate SEO best practices and the benefits of SEO to the wider team
Maintain an up-to-date understanding of the current state of SEO across: technical SEO, on-page/content optimization, inbound-linking & authority development

Experience and Skills:

3-5 years in an SEO role
A solid understanding of SEO and demonstrable success, ideally in a fast-paced environment
Ability to work autonomously and own projects from start to finish
Deep understanding of the SEO process, including on page and off page
Strong experience with industry-standard tools such as Ahrefs, Moz, SEMrush, Google Search Console, Google Analytics, PageSpeedInsights, and more
Ability to manage and prioritize multiple projects with strong organizational skills
Excellent knowledge of search engine criteria/algorithm updates (Panda, Penguin)
Fundamental understanding of HTML, CSS, and JavaScript
Ability to devise creative SEO solutions across complex websites
Excellent written and verbal communication skills

This is a hybrid role from our Needham MA, location - 2/3 days a week in office.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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SharkNinja, Welcoming Everyone

At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.

We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record.

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None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.

The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion.

You can review our privacy statement at this link: Candidate Privacy Notice.

You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here

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SEO Manager

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