Creative Director, Copy – Creative Labs (NYC)
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Creative Director, Copy – Creative Labs (NYC)
About Us
SharkNinja is a global product design and technology company delivering 5-star-rated lifestyle solutions that positively impact millions of homes around the world. Powered by two category-defining brands—Shark and Ninja—we bring disruptive innovation to market repeatedly, expanding into new categories and achieving significant global growth and brand love. Headquartered in Needham, MA and supported by 3,300+ associates worldwide, our products are sold everywhere consumers shop—online, in-store, and around the globe.
About Creative Labs
Creative Labs is SharkNinja’s in-house creative engine—where product storytelling comes to life. We turn breakthrough innovation into unforgettable visual and verbal worlds, narratives, and campaigns that inspire consumers and drive the business. Our creative culture is fueled by spark plugs: bold thinkers who energize teams, take risks, champion the craft, and push ideas further in the moment.
We are building a world-class creative team in New York City—high-velocity makers who shape the future of how SharkNinja brands show up across platforms, channels, and markets.
Role Overview
We are seeking a Creative Director, Copy who operates as both an upstream conceptual thinker and a downstream executional craft leader. This person brings the energy, intuition, and taste of a “creative spark plug”—someone who can riff in real time, ignite new ideas, elevate brand voice, and enhance the creative culture around them.
In this role, you will define and drive the verbal identity for campaigns, launches, content systems, packaging, product storytelling, and full-funnel activations. You will collaborate closely with Creative Directors (Art), writers, strategists, designers, motion artists, and cross-functional partners to bring breakthrough creative to life across multiple global brands.
This is a hands-on leadership role for a writer who loves concepting, shaping, and pushing brand language to its highest expression.
Key Responsibilities
Top-of-Funnel Narrative Strategy + Concept Development
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Develop upstream conceptual platforms, story territories, and narrative frameworks rooted in insight, product truth, and bold creative thinking.
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Turn product benefits and innovation into emotionally resonant stories that inspire, excite, and differentiate SharkNinja.
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Lead the creation of high-level concepts, scripts, voice frameworks, messaging hierarchies, and campaign thinking that guide teams downstream.
Copy Leadership + Spark Plug Behaviors
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Bring contagious energy to every room—sparking creative momentum and elevating ideas on the spot.
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Lead and inspire writers, art directors, designers, and external partners to produce breakthrough, high-impact work.
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Present creative with clarity, confidence, and passion—even to large executive audiences—clearly articulating the story, strategy, and rationale.
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Use feedback as fuel to push ideas further rather than pull them back.
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Model a hands-on, sleeves-up approach to writing, editing, and craft.
Downstream Execution + Language Craft Excellence
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Ensure world-class copy development across upper-funnel campaigns, digital and social content, retail, packaging, scripts, and product storytelling.
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Partner closely with art and motion teams to shape narrative pacing, tone, rhythm, and the verbal-visual relationship.
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Uphold writing standards for clarity, consistency, global relevance, and brand distinctiveness—while empowering regional teams to localize with intention.
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Champion high craft across headlines, scripts, long-form storytelling, product messaging, naming, and voice.
Product Storytelling + Narrative Expression
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Translate complex technology and engineering into compelling, premium, consumer-first narratives.
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Collaborate with Product Development, Engineering, CI, and Marketing to ensure copy communicates innovation, performance, and emotional resonance.
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Develop stories from zero to one—writing early concepts, scripts, story structures, and guiding direction for shoots and content creation.
Creative Collaboration + Team Alignment
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Build strong partnerships with Art Creative Directors, Marketing, Insights, Product, and Sales.
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Unite teams with influence and generosity—sharpening ideas, elevating teammates, and strengthening shared creative direction.
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Manage relationships with external creative agencies, production partners, and freelance writers when needed.
Qualifications & Skills
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10+ years of copywriting and creative leadership experience at top-tier agencies, in-house studios, or consumer brand organizations.
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Portfolio demonstrating world-class writing, conceptual strength, campaign leadership, and brand storytelling.
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Proven ability to write and direct scripts, campaigns, content systems, product messaging, and integrated storytelling across channels.
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Expertise in shaping voice, tone, messaging architecture, narrative frameworks, and verbal identity.
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Strong understanding of digital, social, upper-funnel creative, and modern storytelling formats.
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Comfort operating in fast-paced, high-volume environments while maintaining impeccable standards of craft.
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Exceptional communication and presentation skills; ability to articulate creative thinking and inspire confidence at all levels.
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Relentless curiosity, competitive awareness, and passion for sharpening the brand’s verbal edge.
Our Culture
At SharkNinja, we don’t just raise the bar—we obliterate it. Our Outrageously Extraordinary mindset drives us to take risks, tackle the impossible, and deliver work that reshapes categories. If you are a maker, a challenger, a storyteller, and a natural spark plug, you’ll thrive here.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
This posting will close within 90 days from the original posting date.
Pay Range
$150,500 - $266,800 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
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For candidates based in all regions, please refer to this Candidate Privacy Notice.
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For candidates based in China, please refer to this Candidate Privacy Notice.
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For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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