Pureplay Director (Amazon + Mercado Libre), Mexico

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

Position Overview 

SharkNinja is seeking a high-impact Director, Pure Players – Mexico to own and scale the company’s Amazon and Mercado Libre businesses in Mexico. This role carries full commercial and operational accountability for Pure Player performance in-market, including revenue growth, profitability, execution excellence, and platform partnership development. 

The Director will act as the single-threaded owner of Mexico’s Pure Player strategy, translating SharkNinja’s Global Amazon COE playbook into locally relevant execution across both Amazon and Mercado Libre. This leader will manage in-market performance pods, influence cross-functional partners, and serve as the senior point of contact with Amazon Mexico and Mercado Libre Mexico leadership. 

This role reports directly to the VP, Pure Players – Americas Expansion + Managing Director Mexico; partnering closely with the Global Pureplay COE, LATAM strategy leadership, and Americas retail stakeholders. 

Key Responsibilities 

P&L Ownership & Commercial Leadership 

• Own the Pure Player P&L for Mexico, including Amazon and Mercado Libre. 
• Deliver sustainable growth in POS, contribution margin, and retailer gross margin. 
• Set annual and quarterly revenue, margin, and investment targets across platforms. 
• Balance growth ambitions with long-term channel strategy protection. 

Platform Strategy & Joint Business Planning 

• Lead Amazon Mexico and Mercado Libre Mexico strategies, aligned to COE principles and local market dynamics. 
• Own development and execution of Joint Business Plans (JBPs) with both platforms. 
• Lead senior-level negotiations across promotions, media, visibility, fulfillment programs, and commercial terms. 
• Build and maintain executive relationships with Amazon and Mercado Libre leadership teams. 

Operating Model & Execution Excellence 

• Deploy the COE maturity model and High Impact Initiatives across Mexico. 
• Establish disciplined operating rhythms (WBRs, MBRs, QBRs) with clear KPI ownership. 
• Drive excellence across pricing, promotions, content, media, conversion, inventory, and fulfillment. 
• Ensure retail readiness for key tentpoles and peak moments. 

People & Pod Leadership 

• Lead and develop the Mexico Pure Player performance pod, including Amazon and Mercado Libre account leads. 
• Foster a high-performance culture grounded in accountability, speed, and continuous improvement. 
• Coach teams to operate as owners, not order-takers. 

Cross-Functional & Regional Collaboration 

• Partner closely with Marketing, Product, Operations, Finance, and Supply Chain to align Pure Player strategies with broader Mexico and Americas priorities. 
• Coordinate with LATAM and Global COE leaders to scale best practices and drive capability building. 
• Lead cross-platform and cross-market initiatives as needed. 

Insights, Governance & Executive Communication 

• Serve as the executive voice for Pure Players in Mexico. 
• Provide clear, data-driven updates on performance, risks, and opportunities to senior leadership. 
• Ensure strong forecasting, inventory planning, and risk mitigation. 

Qualifications: 

• Bachelor’s degree in Business, Marketing, Digital Commerce, or related field (MBA is a plus). 
• 8+ years of experience in digital commerce, sales, or marketing, including at least 4+ years managing Amazon + Mercado Libre business directly (ideally in Mexico or LATAM). 
• Deep understanding of Amazon + Mercado Libre’'s retail platform, algorithms, and commercial levers, including advertising, content, pricing, promotions, and operational metrics. 
• Experience managing high-level retail negotiations and JBPs. 
• Proven leadership in developing digital commerce strategies in FMCG or Consumer Electronics / Durable Goods industries. 
• Fluency in Spanish and English (Portuguese is a plus). 
• Strong analytical mindset, with hands-on experience using retail analytics, sell-out tools, and eCommerce KPIs. 

Skills & Competencies: 

• Strategic thinker with strong business acumen and commercial orientation. 
• Customer- and consumer-obsessed with a strong sense of ownership. 
• Highly collaborative, able to influence cross-functional teams and lead through others. 
• Skilled in digital merchandising, performance marketing, and retail media. 
• Analytical and data-driven with strong executional discipline. 
• Comfortable working in fast-paced, matrixed organizations across regions and time zones.