Sales Director - GSA, Pure Players, DIY & Distributors (H/F) 

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. 

 

As we continue to grow, we are looking for a Sales Director to join our French sales team in our Paris offices (hybrid - 3 days a week).  

Role Purpose 

The Sales Director leads a strategic and highgrowth portfolio spanning GSA, Pure Players, DIY and Distributors. 
This role blends senior commercial execution, channel building, and team leadership. It plays a key part in accelerating SharkNinja’s growth in France by ensuring strong retail partnerships, opening new channels (especially DIY), and building the foundation for a scalable wholesale strategy.. You will manage and develop a team composed of senior KAMs, KAMs and SOM, and ensure operational excellence across all channels. 
This is a role for a strong people leader, an experienced negotiator, and a builder capable of structuring and expanding new commercial territories. 

Key Responsibilities 

Commercial Strategy Implementation

• Deploy the commercial strategy across GSA, Pure Players, DIY and Distributors. 
• Prepare and operationalize the negotiation plans (calendar, arguments, targets, risk assessments). 
• Identify growth opportunities and translate them into clear execution plans. 
• Ensure alignment with brand guidelines and commercial priorities set at national and European levels. 
• Support the expansion of both Shark and Ninja ranges within assigned retailers and channels. 

 

Channel Expansion-DIY & Distributors 

DIY 

• Co-build the DIY strategy and channel framework. 
• Identify, prospect and open key DIY accounts. 
• Define assortment, merchandising expectations, and activation priorities. 
• Establish a replicable operating model to scale the channel. 

Distributors / Wholesale 

• Cobuild the wholesale strategy (discounts, rebates, commercial terms) 
• Onboard and govern distributor partners with clear KPIs and performance reviews. 
• Strengthen coverage and availability through structured distribution agreements. 

 Account Leadership-GSA & Pure Players 

• Manage key negotiations within assigned retailers. 
• Ensure strong execution of category plans, modular changes, promo calendars and brand visibility. 
• Support KAMs in refining their account strategies and securing listings, activations and trade investments. 
• Monitor distribution, shelf share, EPOS performance, and promotional results, adjusting plans when needed. 

Team Management & Leadership

• Lead, coach and develop a team of Senior KAMs, KAMs and SOM. 
• Set clear objectives, expectations and KPIs for each role. 
• Provide ongoing coaching (negotiation, category storytelling, business reviews, planning). 
• Ensure smooth collaboration between Sales, Supply, Marketing, Finance and SS&A. 
• Support onboarding, capability building and longterm talent development. 

Performance Monitoring

• Track key KPIs: EPOS, shipments, margin, volumes, distribution, shelf share, promo performance. 
• Ensure strong forecast discipline and contribute to accurate S&OP cycles. 
• Oversee the performance dashboards produced with the SOM and ensure they are used in weekly/monthly routines. 
• Implement corrective actions when gaps occur (promo, activation, supply alignment). 
• Manage budget execution and optimize return on trade investments. 

Client Relationships & Negotiation Excellence

• Maintain strong commercial relationships across key customers. 
• Lead or colead major negotiations, strategic launches, and annual agreements when required. 
• Represent SharkNinja professionally in customer meetings, trade shows and industry events. 
• Ensure consistency in messaging, and commercial posture across channels. 

Candidate Profile 

Experience 

• 12+ years of experience in Sales, Account Management or Commercial Leadership in consumer electronics, FMCG or retail environments. 
• Strong experience in GSA and/or Pure Players; exposure to DIY and Distributors is a plus. 
• Demonstrated success in leading teams with mixed seniority levels. 
• Experience in major national negotiations (JBPs, annual agreements, trade terms). 
• Experience in building new channels or opening large accounts. 

Skills 

• Strong leadership and coaching capabilities. 
• Excellent negotiation, communication and influencing skills. 
• Strong analytical skills with a solid understanding of EPOS, forecast KPIs, promo ROI. 
• Comfortable operating in a fastpaced, highgrowth environment. 
• Fluent in French & English.