Senior Social Content Specialist
About SHEIN
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
Position Summary
We’re seeking a full-time Senior Social Content Specialist (official title: Senior Social Media Specialist I) for our Los Angeles-based corporate office. Our Senior Social Media Specialist for SHEIN will support, optimize, strategize and create content for our SHEIN US social channels. They will be responsible for providing creative ideation, monitoring, and engaging on all US social platforms i.e., Instagram, TikTok, Facebook, Twitter, YouTube. This role will report to the Head of Social Media and US Lead Project Director.
Job Responsibilities
- Identify trends, stay current with social and cultural shifts, and be able to translate social trends into content that resonates with our community
- Brainstorm, plan, produce, and edit content —writing social captions, shooting and editing content, and graphic design that aligns with the overall social media strategy and vision
- Manage the social creative library (Dropbox, Dash Social), including partnering with our internal content and project management teams
- Collaborate with influencer, PR, and global marketing teams on content briefs, talent alignment, partnerships, and leveraging creator content for brand growth
- Develop, manage, and optimize social content strategies, including monthly content calendars, campaign plans, and growth tactics
- Partner with creative teams to evolve the visual expression to build on our engagement and expand social media growth
- Collaborate with key stakeholders to ideate, strategize and execute brand social campaign plans -- ranging from social content ideation, partnership integration and sharing social customer insights
- Support the corporate communication team with publishing content on US-owned channels when appropriate to the core strategy
- Partner cross-functionally (pop-up, campus, influencer activations) to capture and publish content supporting US-owned channels
- Work closely with the PR and influencer team to leverage content to increase brand visibility, reach, and impressions in support of our core strategy; additionally, partner with the influencer team to identify new talent for brand alignment and partnership opportunities
- Comfortable capturing content at events with influencers and has an eye for content capture
- Previous leadership experience is a plus but not required
- Communicate regularly with internal stakeholders and teams to develop, apply and scale social learnings across the organization
- Bring new, creative social marketing ideas to the table to test and learn and drive innovation across the SHEIN Brand
Job Requirements
- 4+ years of progressive responsibility in social media marketing and creative development, your portfolio should spotlight your capabilities
- Proficiency with Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Figma, and Capcut, Edits (and other social media video editing tools); Graphic design skills, including animation
- Experience using data and metrics to measure impact and determine improvements
- Comfortable capturing content at events with influencers and have an eye for content capture
- Ability to take the lead and manage a team
- Strong copywriting skills and content creation ability
- Experience presenting metrics and progress to goal to senior leadership
- Passion and subject matter expertise for Fashion
- Experience in social marketing operations including tools like Sprinklr, Dash Social, or native social channel management tools
- Excellent oral and written communication skills and an ability to influence others
- Ability to partner cross-functionally and work with a wide range of stakeholders
- Proven track record of delivering high quality social media campaigns in very dynamic environments
- Travel is expected for this role
Benefits and Perks
- Bonus eligible
- Healthcare (medical, dental, vision, prescription drugs)
- Health Savings Account with Employer Funding
- Flexible Spending Accounts (Healthcare and Dependent care)
- Company-Paid Basic Life/AD&D insurance
- Company-Paid Short-Term and Long-Term Disability
- Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
- Employee Assistance Program
- Business Travel Accident Insurance
- 401(k) Savings Plan with discretionary company match and access to a financial advisor
- Vacation, paid holidays, floating holiday and sick days
- Employee discounts
- Free weekly catered lunch
- Dog-friendly office (available at select locations)
- Free gym access (available at select locations)
- Free swag giveaways
- Annual Holiday Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages
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Pay Range
$69,805 - $105,200 USD
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