Director, Brand

About SHEIN 

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry. 

Position Summary 

We are seeking an experienced and passionate Buying/Product Director to join our dynamic team. The ideal candidate will be responsible for launching a new brand/product line, strategically setting the DNA, storyline, narrative of the brand.

This role requires a strategic thinker with strong sense of aesthetic, excellent communication abilities and team management, and a deep understanding of the latest fashion trends and best practices.

 Job Responsibilities 

• Manage categories operations, including controlling new product launch rhythm, planning events, traffic management, and promoting marketing initiatives
• Develop and execute a merchandise assortment plan for assigned categories to meet financial targets.
• Engage in OTB meetings with the Planning team to meet sales, profitability, and inventory turnover goals.
• Forge and nurture strong vendor relationships, seeking new partnerships that bolster SHEIN's product offerings.
• Oversee visual shooting and implementation in the category, ensuring visual effects meet style expectations.
• Continuously analyze market trends across social media platforms and competitor landscapes.
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 Job Requirements 

• 10+ years of experience in Buying, preferably within an e-commerce fashion or apparel industry.
• A track record of successful vendor negotiations, emphasizing product quality, cost-effectiveness, and timely delivery.
• Proficiency in Excel, PowerPoint, and Google Workspace for effective data analysis and presentation.
• A Bachelor's Degree in Fashion, Production, Design, or a related field, or an equivalent combination of education and experience.
• Fluency in English; proficiency in additional languages is a plus.
• Strong prioritization, project management, organizational skills, and keen attention to detail.
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Benefits and Perks 

• Bonus & RSU eligible
• Healthcare (medical, dental, vision, prescription drugs) 
• Health Savings Account with Employer Funding 
• Flexible Spending Accounts (Healthcare and Dependent care) 
• Company-Paid Basic Life/AD&D insurance 
• Company-Paid Short-Term and Long-Term Disability 
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident) 
• Employee Assistance Program 
• Business Travel Accident Insurance 
• 401(k) Savings Plan with discretionary company match and access to a financial advisor  
• Vacation, paid holidays, floating holiday and sick days   
• Employee discounts 
• Free weekly catered lunch 
• Dog-friendly office (available at select locations) 
• Free gym access (available at select locations) 
• Free swag giveaways 
• Annual Holiday Party 
• Invitations to pop-ups and other company events 
• Complimentary daily office snacks and beverages

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