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Account Executive, B2B Technology

Boston, Massachusetts, United States

Account Executive: B2B Technology

We're looking for a Boston-based Account Executive with 2+ years of public relations experience who is passionate about technology, media relations, and helping innovative companies tell compelling stories. This role is ideal for a communications professional who thrives in a fast-paced agency environment, understands the B2B technology landscape, and knows how to secure meaningful earned media coverage that drives business impact.

As an Account Executive, you'll play a key role in developing and executing integrated communications programs for technology clients ranging from high-growth startups to established industry leaders. Success in this role requires strong media relations skills, excellent writing abilities, intellectual curiosity, and a willingness to embrace AI-powered tools that are transforming the communications profession.

What You'll Do

  • Build and maintain strong relationships with technology, business, trade, and vertical industry media at the local, national, and global levels.
  • Lead proactive media relations efforts, identifying opportunities to secure high-impact earned coverage, thought leadership placements, and executive visibility.
  • Develop creative, timely, and newsworthy media pitches that align client expertise with industry trends, breaking news, and emerging technologies.
  • Research, identify, and pursue speaking opportunities, awards, contributed content placements, and other thought leadership opportunities.
  • Monitor industry news, analyst activity, competitive landscapes, and market trends to uncover opportunities for client engagement and visibility.
  • Draft high-quality communications materials, including press releases, media pitches, bylined articles, executive briefing documents, messaging frameworks, and client correspondence.
  • Use AI tools to enhance research, media intelligence, content development, brainstorming, reporting, and workflow efficiency while maintaining strong editorial judgment and quality standards.
  • Support product launches, funding announcements, executive visibility programs, and integrated communications campaigns.
  • Track, analyze, and report on media coverage and program performance, providing actionable insights tied to business objectives.
  • Collaborate closely with account teams to deliver strategic recommendations, exceptional client service, and flawless execution.
  • Contribute to account planning, status reporting, and day-to-day client management.
  • Communicate proactively with managers and team members, identifying opportunities, challenges, and solutions.
  • Manage billable time accurately and responsibly.

What You Bring

  • 2+ years of experience in public relations, communications, or integrated marketing (agency experience strongly preferred).
  • Demonstrated success securing media coverage and building relationships with business, technology, and trade journalists.
  • Strong understanding of the B2B technology landscape, including enterprise technology, software, cybersecurity, AI, cloud, data, digital transformation, or related sectors.
  • Exceptional written and verbal communication skills with the ability to translate complex technical topics into compelling stories.
  • Experience using media intelligence and journalist engagement platforms such as Muck Rack, Cision, Qwoted, Propel, or similar tools.
  • Curiosity about emerging technologies and a strong interest in how AI is reshaping communications, content creation, media engagement, and agency workflows.
  • Strong organizational skills with the ability to manage multiple deadlines and priorities simultaneously.
  • A collaborative, proactive mindset and a desire to learn and grow within a high-performing team environment.
  • Based in the Boston area and able to work from our Boston office as part of our hybrid work model, with regular in-office collaboration expected.

Benefits

  • Competitive compensation, cost-of-living increases, and performance bonuses
  • Generous PTO package, paid holidays, and summer hours
  • Annual paid recharge shutdown during the last week of the year
  • Employee referral and new business incentive bonuses
  • Hybrid work environment with meaningful in-office collaboration
  • Monthly cell phone stipend
  • 401(k) contribution that starts and vests 100% on day one
  • Comprehensive healthcare, dental, and vision coverage
  • Employee Assistance Program with 24/7 access to Licensed Professional Counselors
  • Donation matching and paid volunteer time
  • Frequent opportunities for career advancement and professional development
  • Team outings and celebrations
  • Flexible spending accounts (healthcare, dependent care, commuter)
  • Paid parental leave
  • Disability and life insurance
  • Tuition reimbursement for ongoing education costs
  • Inclusive, flexible, and supportive work environment
  • Recognition and celebration of professional achievements and milestones

If you're a strong media relations professional who is passionate about technology, excited about the future of AI-powered communications, and ready to grow your career with a dynamic Boston-based agency team, we'd love to meet you.

#Li-Hybrid

#LI-Hybrid  

US salary range

$60,000 - $65,000 USD

SHIFT is a performance communications agency. We're a collective of strategists, conversation starters, creators and conveners who are relentlessly focused on shifting our clients ahead. Our expert teams shape insights, empathy and sector expertise into purposefully integrated programs that solve for our clients specific opportunities and objectives. And we let nothing get in our way. We haven’t in our 20 years as an agency, which has paved the way for many communications firsts and has won us industry recognition and enviable client partners. We’re a small agency culture with access to any business resource our team and clients might need, thanks to being part of the 1,000-person strong AVENIR Global network and Padilla family of brands. Learn more at www.shiftcomm.com.

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