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Editorial Manager

Detroit, MI

About us

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved.  Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own!  Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand. 

Job Summary

The Editorial Manager is responsible for leading the storytelling behind all product ideas each season, collaborating with design, merchandising, styling, and creative to bring those stories to life through Shinola and all digital channels.  This role is responsible for project-managing all aspects of the editorial team and calendar. 

The Editorial Manager will drive the development of the stories consistently across the website, email, social and digital media. This role will ensure that each story is communicated in the way that is most relevant to the channel/audience driving customer engagement and frequency.  The ideal candidate must have a strong understanding of the Shinola brand and how to communicate with our new and existing customers in an engaging way, both through words and imagery.

Responsibilities

  • Translate the overall creative vision and marketing strategy of the brand to digital channels. 
  • Generate and execute ideas that bring the Shinola brand to life, maintaining high creative standards.
  • Build and manage an editorial calendar, helping to concept feature ideas, emails, social and homepage programming.
  • Oversee brand voice across channels; ensure alignment to brand ethos, manage proofreading and editing. 
  • Lead copywriting and work alongside digital design team for all website content, email and digital advertising. 
  • Liaise effectively between Design, Merchandising, Ecommerce and Creative Services balancing the brand’s creative voice and aesthetic with business needs.
  • Effectively lead and manage copy and social media team with a focus on driving a clear strategy and translating seasonal storytelling.
  • Lead digital designers in choosing and refining web, email, and social templates that fit email concepts and messaging.

Qualifications

  • 5-7 years of editorial experience 
  • Experience in fashion retail and/or fashion editorial is a must 
  • Excellent writer and seasoned copy editor
  • Self-motivated and team-oriented
  • Ability to thrive in a fast paced, high-volume environment
  • Proven experience in managing a team; ability to recruit, develop and retain team. 
  • Ability to manage through ambiguity to actionable solutions 
  • Detail-oriented with strong organizational skills; ability to manage multiple projects and meet deadlines.
  • Must be physically in the office Monday through Friday to work alongside creative and brand teams to ensure collaboration and team building.

At Shinola, we're committed to growing and empowering an inclusive community within our company and industry. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. Research shows that oftentimes women and other minority groups only apply to open roles if they meet 100% of the listed criteria. Shinola encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.   

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