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eCommerce Manager

Detroit, Michigan

Title: Ecommerce Manager

Location: Detroit, MI (Hybrid 4 days / week in-office)

Reports to: Director of eCommerce

Direct reports: 2

 

About Shinola

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved.  Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own!  Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction.

At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.

About the Role

We’re looking for an Ecommerce Manager to join our team and lead key initiatives that improve customer experience and drive revenue growth. In this role, you’ll balance strategic leadership with hands-on execution, managing projects like SEO optimization, A/B testing, traffic flow analysis, and digital seasonal event planning while collaborating with cross-functional teams across creative, IT, retail, and product design. If you’re data-driven, organized, and excited to make a meaningful impact on CX and the P&L, this could be the perfect role for you.

Responsibilities

  • Support strategic ecommerce programs with organization, and process improvement.
  • Manage dependencies to peer groups of Creative, IT, and similar to improve efficiency.
  • Own key individual tasks such as SEO measurement and seasonal event management.
  • Measure and optimize performance on key pages identifying CRO opportunities.  
  • Manage 3P vendors and service providers priorities, progress, and budgeting. 
  • Analyze ecommerce funnel to determine key areas of influence and CX improvement.   
  • Represent ecommerce in content creation strategy and omnichannel planning of CX.  
  • Prepare marketing campaign briefs with clear objectives, goals, and stakeholders. 
  • Partner with internal teams to enable learnings across retail, creative, merchandising and fulfillment to understand campaign impacts, contingencies, and alignment with company goals. 
  • Own postmortem summaries to document and share learnings post campaign deployments.  
  • Discover and test emerging ecommerce technology to determine fit within existing strategy. 
  • Perform competitor and parallel peer DTC assessments to ensure continuation of best practices.  

Qualifications

  • 4+ years of experience in ecommerce.
  • 2+ years as a people leader with direct reports
  • Clear career progression taking on greater responsibility at ad agency or digitally native brand.
  • Professional level competency with Microsoft Suite, Google Suite (Docs, Sheets, Slides), and Figma. Able to work effectively in a fast-paced environment.
  • Proficiency with Shopify Plus and experience managing product data in a PIM (Product Information Management) system.
  • Analytical and data-driven, with experience using GA4, Shopify reporting, and other tools to evaluate KPIs.
  • Deep experience in Google Analytics, SEMRush, or similar digital monitoring tools.
  • A strong sense of the Shinola brand, with a passion for high-quality, luxury goods.
  • Strong project management skills and documentation of details.
  • Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
  • Excellent communication skills and ability to build strong relationships with stakeholders.
  • Strong presentation skills with the ability to make the complex simple.
  • Experience with marketing fundamentals of audience measurement, segmentation, and targeting.

At Shinola, we're committed to growing and empowering an inclusive community within our company and industry. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. Research shows that oftentimes women and other minority groups only apply to open roles if they meet 100% of the listed criteria. Shinola encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.  

Note: This job description is not meant to be all-inclusive. You may be required to perform other duties to meet the ongoing needs of the organization.

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