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Merchandise Planner

Detroit, MI

ABOUT SHINOLA

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved.  Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own!  Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.  

ABOUT THE ROLE

The Merchandise Planner will play a key role in shaping how Shinola’s products reach and inspire our customers. By managing Open-to-Buy, supporting seasonal buys, and optimizing inventory flow across channels, this role ensures that our carefully crafted goods are available where and when they create the most impact. Working closely with Merchandising, Allocation, and Supply Chain, the Planner helps deliver thoughtfully curated assortments that celebrate Shinola’s design, craftsmanship, and storytelling. Using data-driven insights, this role will recommend strategic adjustments, build balanced assortments, and contribute to creating memorable brand moments that drive both growth and lasting customer connection.

KEY RESPONSIBILITIES

  • Management of Open-to-Buy
    • Manage and coordinate receipts to OTB budget by channel, validating sales trends against forecasts.
    • Recommend adjustments of OTB flow between channels to optimize sales and inventory.
    • Track purchase order receipts against budget and work with Supply Chain to ensure timely deliveries.
  • Seasonal Merchandise Buy
    • Support development and presentation of seasonal buys that align with brand priorities and revenue goals.
    • Partner with Sr. Planner to build allocation plans that drive depth and coverage across channels.
  • SKU Rationalization & Assortment Planning
    • Provide recommendations for current assortment optimization and identify sales gaps/needs.
    • Collaborate with Merchants and Allocators to maintain store assortment tiering and SKU counts.
  • Sales Performance Reporting
    • Track and reforecast SKU performance by channel, region, and style.
    • Compile and analyze sales trends, misses, and opportunities with supporting insights tied to inventory.
    • Deliver monthly and quarterly recaps comparing sales to plan and in-season forecasts.
  • Cross-Functional Collaboration
    • Work with Allocators to ensure inventory coverage and execution of assortment strategies across channels.
    • Communicate variances from assortment plans due to inventory constraints to Merchants and Sales teams.

QUALIFICATIONS

  • Bachelor’s degree in a related field, or equivalent professional experience.
  • 1–2 years of planning, allocation, or merchandising experience preferred.
  • Microsoft Excel skills required.
  • Experience with NetSuite a plus.
  • Strong analytical, critical thinking, and decision-making skills.
  • Excellent collaboration and verbal communication abilities.

Note: This job description is not meant to be all-inclusive.  Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination.  It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law.  Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.

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