Vice President, Marketing

As a member of the ShipBob Team, you will... 

• Grow with an Ownership Mindset: We champion continuous learning and proactive innovation. Team members are encouraged to identify challenges and take ownership of initiatives that drive merchant, company and personal growth. By tackling complex problems and exploring creative solutions, you won’t just follow a playbook, you’ll be actively building the future of ShipBob.
• Collaborate with Peers and Leaders Alike: ShipBob values collaboration and support, where team members and leaders alike are committed to helping each other succeed. We all set high standards and understand the importance of transparency at all levels. We’ve created an environment where trust, open communication, and mutual respect motivate our teams to reach new heights.
• Experience a High-Performance Culture and Clear Purpose: Our commitment to delivering results creates a goal-driven, high-performance culture where everyone is empowered to contribute to our mission with a clear understanding of their direct impact and accountability. We measure success in tangible ways, allowing each team member to see the positive outcomes of their work and celebrate shared victories.

Role Description: 

The Vice President of Marketing will be a critical leader within ShipBob, responsible for building and executing a world-class marketing strategy that fuels revenue growth, elevates brand awareness, and positions ShipBob as the fulfillment platform of choice for ecommerce businesses of all sizes globally. 

ShipBob is at a pivotal inflection point—rapidly expanding up-market while continuing to deepen our leadership among SMBs. As a global logistics and fulfillment platform, we’re scaling with ambition, and the VP of Marketing will be a central force in shaping how our story connects with customers, from emerging brands to household names. The VP of Marketing will own the full marketing funnel, driving demand generation, influencing pipeline creation, and enhancing our brand perception to land larger, strategic brands.  

Success in this role requires a strong leader of leaders who can elevate the Marketing team while collaborating deeply with Sales, Partnerships, and other GTM leaders and Executives. This individual must be equally comfortable driving tactical execution and developing long-term brand strategy, with a deep understanding of analytics and a commitment to curiosity and continuous innovation. 

What you'll do: 

Leadership & Team Development 

• Build, manage, and develop a high-performing global Marketing team, spanning brand, earned media, demand generation, content marketing, SEO, social, marketing automation & operations, and work closely with Partner Marketing and Field Marketing. 

• Foster a collaborative and accountable culture of experimentation, curiosity, and innovation. 

• Partner closely with leaders across Revenue (BDRs & AE), Partnerships, Product, Operations, and Customer Success to drive a unified go-to-market engine. 

Full Funnel Marketing & Revenue Ownership 

• Own marketing-sourced and marketing-influenced pipeline creation targets across SMB, mid-market, and enterprise segments. 

• Develop integrated campaigns across digital and offline channels to drive measurable impact on revenue. 

• Implement and optimize full funnel reporting and analytics, connecting brand, awareness, and upper funnel marketing to pipeline velocity and closed-won revenue. 

Brand Elevation & Measurement 

• Refine and evolve ShipBob’s brand positioning as we move up-market supporting growth with larger, more complex customers while reinforcing our leadership with SMBs, and align messaging with our Revenue teams. 

• Lead brand health tracking and awareness measurement programs; partner with executive stakeholders to evolve messaging, positioning, and creative execution. 

• Ensure ShipBob’s voice is elevated and differentiated in the ecommerce and logistics ecosystem. 

Cross-Functional Collaboration & Strategy 

• Serve as a strategic partner to Revenue leadership supporting pipeline creation, deal acceleration, and co-marketing initiatives. 

• Partner with the Partnerships team to drive partner enablement, co-branded campaigns, and channel marketing opportunities. 

• Collaborate with Product Marketing to support new product launches and create clear, compelling narratives for our offerings. 

Continuous Innovation & Adaptability 

• Drive a test-and-learn culture within Marketing, balancing proven best practices with curiosity-driven experimentation. 

• Monitor emerging marketing trends, tools, and technologies; bring forward innovative ideas to help ShipBob stay ahead of the market. 

• Regularly assess and adapt marketing strategies to align with changing customer behaviors and macro trends. 

 

What you'll bring to the table: 

• Leadership Experience: 12+ years of progressive marketing leadership, with 5+ years in a VP-level or equivalent role, leading multi-disciplinary marketing teams. 

• Strategic & Hands-On: Proven ability to balance high-level marketing strategy with day-to-day execution and tactical excellence. 

• Full Funnel Mastery: Deep understanding of marketing analytics, measurement frameworks, and attribution models spanning brand and demand marketing. 

• Brand Expertise: Experience evolving brand positioning and elevating awareness as a company moves up-market. 

• Cross-Functional Operator: Strong history of collaborating with Sales, Partnerships, and Product teams to drive a unified GTM strategy. 

• Growth Mindset & Curiosity: Highly curious and adaptable; comfortable testing new marketing tactics while applying strong fundamentals. 

• Business Acumen: Ability to connect marketing activity directly to revenue outcomes and customer success. 

• Industry Savvy: Prior experience in ecommerce, SaaS, logistics, or related industries is strongly preferred. 

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions. 

About You: 

The work we do at ShipBob is both challenging and rigorous, which means our environment isn’t the right fit for everyone, and that’s okay. We welcome energetic high performers who thrive in a dynamic, collaborative, results-driven environment. We value individuals who embrace accountability and humility, push boundaries, and are motivated by challenging work. Every team member, no matter their role or tenure, is expected to roll up their sleeves and tackle the complex problems we face in today’s global supply chain. 

Learn more about our core values and how we perform at a high level in our day-to-day work on our Culture page (https://www.shipbob.com/careers/culture/).

About Us:  

ShipBob is a leading global supply chain and fulfillment technology platform designed for SMB and Mid-Market ecommerce merchants to provide them access to best-in-class capabilities and to deliver a delightful shopper experience. Merchants can outsource their entire fulfillment operations, utilize ShipBob’s proprietary warehouse management system for in-house fulfillment, or take advantage of a hybrid solution across ShipBob’s dozens of fulfillment center network in the United States, Canada, United Kingdom, Europe, and Australia. ShipBob is backed by leading investors like Menlo Ventures, Bain Capital Ventures, Hyde Park Venture Partners, and SoftBank Vision Fund 2, and is one of the fastest-growing tech companies headquartered in Chicago. 

ShipBob provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 
 
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.