Marketing Automation Manager

As a member of the ShipBob Team, you will... 

• Grow with an Ownership Mindset: We champion continuous learning and innovation. You'll take on real problems, create tangible solutions, and drive results that move the needle for ShipBob, our merchants, and for your own professional growth. If you're ready to do the most meaningful work of your career, this is the place. 
• Collaborate with Peers and Leaders Alike: At ShipBob, leaders are accessible; feedback flows in both directions, and everyone, regardless of their seniority or role, steps up to help when needed. We hold each other to high standards because we trust each other to meet them. That combination of transparency and mutual respect is what makes the work here feel worth doing. 
• Experience a High-Performance Culture and Clear Purpose: We are results-driven and clear about what that means: our goals are specific, accountability is shared, and every team member can see how their work connects to our mission. When we hit milestones, we celebrate them together. When we fall short, we learn and move forward. 

Location: Remote in these states: AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI 

Role Description: 

The Marketing Automation Manager will execute our integrated marketing automation programs that drive pipeline creation and support YoY growth goals. This role will own the technical build-out of workflows, campaigns, and lead routing that ladder to our demand gen growth mandate. The ideal candidate is self-sufficient, detail-oriented, data-driven, and analytical, with a strong technical understanding of marketing automation platforms, CRM systems, and funnel metrics. 

In this role, you will be responsible for executing automation programs that support integrated demand generation initiatives: from inbound and ABM segments to events and webinars. You'll ensure leads flow through the right journeys, get actioned at the right time, and are tracked accurately so we can measure what's working and optimize for pipeline impact. 

You'll work within frameworks and strategy set by cross-functional leaders and be responsible for building, QA'ing, and maintaining the automation that runs them at scale. You'll partner closely with Campaign Management, RevOps, and Sales to keep our tech stack (HubSpot, Salesforce, 6sense, Goldcast, ads platforms) working together, and to use funnel data to identify where automation or routing changes could drive better conversion rates and pipeline sourced/influenced results. 

Big picture: you'll be the execution backbone that turns demand generation strategy into repeatable, measurable automation. This role reports to the Director, Digital Marketing.

What you’ll do: 

Build and execute marketing automation programs that drive pipeline growth 

• Build complex, multi-touch nurture programs segmented by prospect type, journey stage, account attributes, and engagement. Include segment-specific programs, ABM account-based workflows, and clearly defined enrollment, suppression, re-enrollment, exit, and sales-handoff logic designed cross-functionally. 
• Build, QA, and maintain expert-level HubSpot forms with progressive profiling, dependent and hidden fields, conditional logic, dynamic requirements, and consent management; troubleshoot submission, deduplication, and Salesforce sync issues. 
• Build responsive HubSpot landing pages using Design Manager, reusable modules, smart content, personalization, and A/B testing to support demand generation campaigns. 
• Build and maintain complex, multi-branch HubSpot workflows for lead scoring, lifecycle management, routing, and campaign membership; architect, test, and troubleshoot to prevent automation conflicts, loops, duplicate actions, and unintended field overwrites. 
• Operationalize Salesforce Campaign tracking through HubSpot: manage campaign hierarchies, Campaign Member creation, standardized member statuses, "Responded" logic, UTM capture, and automated campaign association for accurate attribution and reporting. 
• Build and send transactional customer-facing emails regarding fulfillment and product updates. 
• Execute lead routing logic and maintain feedback loops with Sales to identify lead quality signals and gaps. 
• Manage email compliance and deliverability across ShipBob's global markets, including GDPR consent and preference management, CASL, data residency requirements, and regional suppression rules. 
• Maintain integrations between HubSpot, 6sense, Salesforce, WordPress, Goldcast, RevenueHero, and other marketing/sales tools. 
• Manage inbound requests from the team to ensure timely, accurate execution of workflows, campaigns, emails, and other automation builds. 

Report, analyze, and drive pipeline improvement 

• Build and maintain campaign dashboards and funnel metrics (MQL-to-SQL conversion, pipeline sourced, pipeline influenced) showing performance against benchmarks. 
• Analyze campaign performance run-over-run to dissect what worked, what didn't, and why across email, forms, and workflows. 
• Identify automation bottlenecks and routing improvements by analyzing where leads stall or get rejected; work cross-functionally to remove blockers. 
• Coordinate with RevOps to optimize 6sense account scoring, prioritization, and orchestration in workflows. 
• Be the team's go-to expert on marketing automation best practices: surface trends and flag underperforming campaigns with recommendations for optimization. 
• Additional duties and responsibilities as necessary. 

What you’ll bring to the table: 

• 3-5 years of related professional experience, including 2+ years of building and executing marketing automation programs in HubSpot. 
• Undergraduate degree in Marketing, Business, or a similar field. 
• Practical, day-to-day experience leveraging AI tools across marketing automation disciplines to increase productivity and velocity: content generation for nurtures, workflow optimization, personalization testing, campaign analysis, and integration with HubSpot, Salesforce, and other stack tools. 
• Track record of executing marketing automation builds that support measurable campaign results. 
• Working knowledge of Salesforce and how CRM/marketing automation systems should integrate. 
• Expertise in global compliance requirements (GDPR, CASL, CAN-SPAM) and regional email deliverability best practices. 
• "No lead left behind" mentality; you treat missed deadlines or execution errors as revenue left on the table. 
• Comfort working with funnel and pipeline metrics (MQL-to-SQL conversion, pipeline sourced, pipeline influenced) to identify automation and routing improvements. 
• Basic understanding of ABM strategy and how account-based workflows differ from traditional lead nurtures. 
• Excellent attention to detail and comfort working inside someone else's framework (lead scoring, attribution model) without needing to own the strategy. 
• Working knowledge of HTML, CSS, and JavaScript. 
• Solid written and verbal communication skills across technical and non-technical audiences. 
• Effective time management and ability to juggle multiple stakeholder requests (Marketing, RevOps, Sales, Product, Customer Support). 
• Desire to deliver the best experience for current and future customers. 

Perks & Benefits: 

• Medical, Dental, Vision & Basic Life Insurance 
• Paid Maternity/Parental Leave Program 
• Paid Holidays & Flexible Time Off Program 
• Paid Sick Leave  
• Wellness Days (1 day/quarter) 
• 401K Match  
• Comprehensive Benefits Package >>> https://www.shipbob.com/careers/ 
• See Our High-Performing Culture >>> Check us out on Instagram (@lifeatshipbob) 

ShipBob believes in transparency while providing a competitive total compensation package with a pay for performance approach. We are targeting a salary range of $105,000 - $150,000 for this role. The full base pay range for this position in our compensation architecture is $104,108 - $173,513 In addition to base salary, this role includes the opportunity to be eligible for participation in the Company's discretionary bonus plan based on Company's plans and in accordance with Company’s policies.   

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions. 

About You: 

Building the world’s leading full-stack fulfillment platform is challenging work. The problems we solve are complex, the pace is fast, and the bar is high. That means ShipBob’s environment isn’t the right fit for everyone, and that’s okay. If you are ready to take ownership, push boundaries, and grow alongside a team that genuinely supports each other, we would love to hear from you. 

Learn more about our core values and how we perform at a high level in our day-to-day work on our Culture page (https://www.shipbob.com/careers/culture/). 

About Us:  

ShipBob is a leading global supply chain and fulfillment technology platform designed for SMB and Mid-Market ecommerce merchants to provide them access to best-in-class capabilities and to deliver a delightful shopper experience. Merchants can outsource their entire fulfillment operations, utilize ShipBob’s proprietary warehouse management system for in-house fulfillment, or take advantage of a hybrid solution across ShipBob’s dozens of fulfillment center network in the United States, Canada, United Kingdom, Europe, and Australia. ShipBob is backed by leading investors like Menlo Ventures, Bain Capital Ventures, Hyde Park Venture Partners, and SoftBank Vision Fund 2, and is one of the fastest-growing tech companies headquartered in Chicago. 

At ShipBob, every full-time employee gets access to our best-in-class AI and productivity tools from Day 1 at no cost. This isn't a pilot or a perk for select teams. It's standard for everyone. We believe innovation isn't owned by one department. Whether you're in Talent, Operations, Finance, Engineering, or Customer Success, we expect you to ask: how can this be done better, faster, or smarter? These tools are our investment in your ability to find those answers.

Use of AI-Assisted Tools During Recruitment

We may use AI-assisted tools during the recruitment process to support administrative functions such as transcribing interviews, generating summaries or notes, organizing interview feedback, facilitating candidate communications, and helping recruiters identify candidates whose qualifications may align with job requirements. These tools are designed to assist our recruiting team and are not used to make final hiring decisions. Hiring decisions are made by trained human reviewers who consider the candidate's application, interview performance, qualifications, experience, and other relevant factors. AI-assisted tools do not independently determine whether a candidate advances in the hiring process or receives an offer of employment. Where required by applicable law, candidates will be provided with notice regarding our use of AI-assisted technologies and, where available, information about any applicable rights relating to such processing, including the ability to request additional information or opt out of certain AI-assisted processing activities. Candidates who exercise available opt-out rights may be reviewed through alternative processes consistent with applicable law.

ShipBob provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 
 
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

There is no deadline to apply for this position, as ShipBob accepts applications on an ongoing basis.