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Sales & Production Manager

Grand Rapids, MI

About Stronghouse  

Strong on the Inside & Out. We know nothing's more valuable than what takes place on the inside of a home, the family moments that strengthen bonds. The lived experiences that shape communities. We believe our customers’ attention should be on nurturing and enjoying their interests and their families, not on roofs, siding, or windows. Our job is to make sure that it never changes.  The Michigan Sales and Production Manager leads the local retail sales and production teams, with accountability for sales performance, project delivery, profitability, and customer satisfaction. This hands-on leader recruits and develops employees, coaches sales representatives, and oversees the work of production specialists and field managers. The role connects what is sold with what is delivered, ensuring accurate scopes, disciplined pricing, realistic customer expectations, and consistent execution from initial sale through installation and closeout.

Role Description and Expectations  

Sales Leadership and Team Development

  • Partner with Human Resources and Talent Acquisition to recruit, hire, onboard, and retain sales and production employees; establish clear expectations and coach individual performance.
  • Lead weekly sales training, product education, and ride-alongs to improve selling skills as needed, estimating accuracy, customer communication, and consistent use of company processes.
  • Monitor appointments, close rates, net sales, cancellations, average sale, and other approved sales metrics; turn performance trends into specific coaching and improvement plans.
  • Partner with marketing and retail leadership on lead quality, appointment outcomes, local market needs, and growth opportunities aligned with installation capacity.

 

Sales to Production Accountability

  • Enforce approved estimating templates, pricing, scope documentation, and contract requirements so jobs enter production complete, accurate, and ready for review.
  • Oversee job audits and pre-cap reviews for labor, materials, commissions, and other direct costs. Escalate below-target jobs and exceptions for approval before commitments are made.
  • Resolve scope, pricing, measurement, and product issues with sales and production; ensure approved changes are documented and communicated to homeowners and field teams.
  • Confirm required deposits and financing clearance before jobs advance under company policy. Set realistic expectations for scheduling, installation, and payment.

Production and Field Operations

  • Direct production specialists, field managers, and installation partners across roofing, siding, windows, and other supported exterior remodeling trades.
  • Oversee job review, homeowner onboarding, measuring, material ordering, order accuracy, scheduling, and customer close out
  • Own backlog management, installation capacity, and revenue forecasting. Identify permitting, material, labor, or customer blockers early and drive timely resolution.
  • Coordinate licensing, permits, inspections, installation quality, safety requirements, and manufacturer standards with the responsible teams and approved resources.
  • Recruit, develop, and manage installation crews; oversee subcontractor onboarding, required documentation, labor performance, and payment submission processes.
  • Serve as the local escalation point for customer and production issues; coordinate service, warranties, final inspections, closeout documentation, and review requests.
  • Maintain production processes and ordering templates; oversee local fleet, equipment, and resource needs within approved budgets.

Financial Performance and Communication

  • Own local sales and production results against approved goals. Track invoiced revenue, gross profit by trade, labor and material costs, backlog conversion, and customer satisfaction.
  • Review estimated versus actual job costs; identify margin leakage, rework, purchasing errors, and labor discrepancies, and implement corrective action.
  • Partner with finance and accounts receivable to support timely invoicing, financing completion, collections, and resolution of customer balances.
  • Lead regular team meetings and provide leadership with accurate forecasts, performance reporting, staffing needs, risks, and recommended actions. Build a supportive culture with clear accountability.

Qualifications  

  • Five or more years of progressive experience in residential remodeling, home improvement sales, or construction operations, including at least two years leading, coaching, or developing teams.
  • Demonstrated ability to lead both sales performance and production execution, with working knowledge of exterior remodeling scopes, estimating, job costing, and subcontractor management.
  • Proven ability to recruit and develop employees, manage competing priorities, resolve customer concerns, and use performance data to improve results.
  • Strong communication, organization, financial judgment, and problem-solving skills
  • Valid driver’s license, ability to travel regularly within Michigan, and successful completion of required company background screening.

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