Associate Director, Product & Market Development

SI-BONE is a fast-growing, publicly traded medical device company that is an industry pioneer in minimally invasive sacropelvic solutions. Our mission is to help patients rise up and reach for the stars, and our vision is to work together as the global leader to make sacropelvic conditions universally recognized and effectively treated through innovation, evidence, education, and advocacy.

Associate Director, Product & Market Development

Santa Clara, CA (Hybrid:  Tuesday through Thursday in-office required.  Not a remote role)

Travel: Up to 30%

Salary range: $165,000 - $185,000

SI-BONE® is focused on helping patients in one of the most under-served, under-diagnosed, and under-treated areas in orthopedics, the sacroiliac (SI) joint. SI-BONE developed an innovative, patented implant to fuse the SI joint. The iFuse Implant System® provides a less invasive alternative to traditional sacroiliac (SI) joint fusion surgery and has been used in over 90,000 procedures to date. 

We are a medical device company that is focused on improving the lives of patients with sacroiliac pelvic conditions. We are looking for people who are passionate about our mission and who are willing to work hard to achieve it. We are also looking for people who are: 

• Agile: We work in a fast-paced environment and need to be able to learn and adapt to change quickly. 

• Creative: We embrace creativity, and we need people who are not afraid to challenge the status quo. 

• Team Players: We roll-up our sleeves and work together as one team to achieve our goals. 

General Responsibilities: 

The Associate Director is a strategic upstream marketing role that reports to the Sr. Director of Product & Market Development as an integral member of the Product Marketing team.

This person will serve as a passionate product champion, a subject matter expert, a creative solutions provider, and a respected cross-functional team leader, designing and executing strategic product marketing initiatives, responsible for the overall health and growth of the business assigned to her/him.  Daily responsibilities include collaboration with Sales, R&D, Customer Service, Regulatory, Quality, Operations, Finance, Executive Leadership, and surgeon partners/customers. 

Specific Responsibilities:           

Product Management

• Researches, develops, and drives both near and long-term strategic marketing plans and commercial roadmaps.
• Establishes and executes reliable and pragmatic Product Marketing project plans.
• Manages multiple complex projects across domestic and international markets.
• Oversees and generates product labeling, market preference testing, instructions for use, surgical technique guides, sales brochures, demo kits, and other sales assets.
• Possesses strong product launch build forecasting and sales forecasting skills.
• Develops, represents, and tracks these forecast models through direct interaction with Sales, Operations, Finance, and Executive Leadership teams.
• Responsively manages product complaints and field feedback to maintain product portfolio and business health.
• Prepares marketing plans with advertising/promotion materials and expense budgets/schedules for effective implementation.
• Experienced with risk analysis, uFMEA, design control, and regulatory requirements.

Cross Functional Team Leadership

• Provides leadership grounded in a clear understanding of all functional roles and interactions within the corporate organization, including Sales, R&D, Operations, Finance, Quality, Regulatory, Corporate Marketing, Clinical Research, Professional Education, and Executive Leadership.
• Effectively represents the Voice of the Customer and comprehensively captures customer requirements for a product or project.
• Articulates these requirements, understanding how concise and complete communication with the product/project team will mitigate scope creep.

Surgeon Interaction

• Possesses a strong track record of identifying, leading, communicating with, and coordinating surgeon KOLs during product development efforts.
• Powerfully represents as the product and subject matter expert in the field when covering cases, at tradeshows, and at surgeon events.
• Effectively coordinates surgeon peer-to-peer events such as surgeon dinner presentations, thinktank conferences, podium presentations, and clinical submissions.

Business Development

• Evaluates, compares, and contrasts market and portfolio growth opportunities, both organic and inorganic.
• Creates business cases for new products/projects and strategic plans, including relevant financial modeling, P&L, and forecasts.

Sales Support

• Works closely and frequently with sales leadership to ensure integration and synchronization of product marketing plans with area business plans, including new launches and sustaining projects.
• Works closely with reimbursement and contracting team to secure hospital/account approvals.
• Researches and recommends pricing for the growth and sustainment of product portfolio
• Analyzes sales performance and provides insights regarding advertising, promotion, sales methods, and sales incentives to maximize revenues.
• Supports sales team objectives with surgeon focus group events, sales asset creation, sales training, field visits, and case coverage as needed.
• Provides market and competitive analysis to internal customers and sales force in support of properly positioning assigned products for business conversions.
• Manages and organizes information communicated to sales force in the form of product updates and field communications.

Educational Requirements:

• Bachelor’s degree in business, marketing, engineering or health-related field
• MBA or Master’s degree preferred

Expertise:

• 7+ years of combined spine/ortho product management and/or sales experience.
• Spinal deformity product management experience preferred.
• Experience working within a fast-paced, dynamic, small team environment preferred.
• Demonstrated strategic & analytical expertise combined with a track record of tactical execution.
• Possesses a unique combination of creative and analytical talents, business and technical savvy.
• Though a recognized leader, presents as a “Do-er”, demonstrating a team player attitude, a willingness to be the first to roll up her/his sleeves and dive into the details, and the ability to support others as required.
• Demonstrates exceptional communication skills, both written and oral.
• Exhibits a positive proactive “can do” attitude, is open-minded and responsive to new ideas.
• Actively assumes leadership, responsibility, and accountability, displaying initiative and perseverance to bring about meaningful change.
• Actively seeks to be respectful, self-aware, empathetic, and live with integrity and character.
• Driven by a tremendous work ethic and passion to succeed and exceed expectations.

Please note that this is not a remote role.  Candidates must reside in the SF Bay Area.

Salary range:  $165,000 - $185,000. The compensation range for this position is specific to the location and is in good faith what SI-BONE expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Supplemental pay: bonus and stock

There are potential risks associated with the iFuse Implant System. It may not be appropriate for all patients and all patients may not benefit. For additional information on the company or the products including risks and benefits, please visit www.si-bone.com/risks.

We are aware of active recruitment scams using the SI-BONE name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology. We will never ask candidates to cash checks or make a payment in order to be considered for a position. SI-BONE only uses company email addresses, which contain “@si-bone.com” to communicate with candidates.

If you believe you’ve been a victim of a phishing scam, please visit the Cybersecurity & Infrastructure Security Agency at https://www.cisa.gov/be-cyber-smart/report-incident learn how to report it.