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Director of Field Marketing, Americas

New York City, NY

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. 

Our unique data and solutions empower over 5,700 customers globally, including industry giants like Google, Meta, and OpenAI, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people.

*This role is based out of our New York City office, requiring four days in the office.*

About the Role:
We’re looking for a Director of Americas Field Marketing to lead our regional marketing strategy and execution across North America and LATAM. This is a high-impact, highly cross-functional role at the intersection of Marketing, Sales, and Strategy — perfect for a sharp, business-minded marketing leader who thrives on building trust, driving alignment, and delivering results.

You'll manage a distributed team of 2 full-time marketers (based in NYC) plus freelancers, and own the entire Americas Field Marketing budget and performance. This role reports to the Global VP of Marketing and partners closely with the General Managers of Americas and Investors to drive pipeline, growth, and market relevance.

What does the day-to-day of Director of Field Marketing at Similarweb look like:

  • Act as the strategic partner to regional GMs, translating business priorities into impactful marketing plans that drive awareness, engagement, and pipeline.
  • Own the end-to-end regional marketing strategy and execution across NA and LATAM, including events, ABM, content, and partner activations.
  • Build integrated marketing programs in collaboration with Product Marketing, Brand, Demand Gen, and Sales — ensuring a seamless 360° customer journey.
  • Champion regional advocacy including testimonials, case studies, and regional customer communities.
  • Drive customer marketing initiatives to support upsell, retention, and engagement.
  • Manage and optimize the regional marketing budget, making data-driven decisions based on ROI, funnel metrics, and sales velocity.
  • Align closely with Sales and Revenue Operations to analyze pipeline health, prioritize investments, and report performance to senior stakeholders.
  • Lead, coach, and develop a high-performing regional team, ensuring execution excellence and alignment with global strategy.

This is the perfect job for someone who has:

  • 8+ years of B2B marketing experience, with at least 3 years in a senior field or regional marketing role.
  • Strong business acumen — you think in funnel stages, conversion metrics, and ROI.
  • A passion for storytelling and creativity — with a proven ability to localize campaigns and think outside the playbook.
  • A collaborative spirit and a track record of building trust with cross-functional teams and senior stakeholders.
  • Comfortable working in a fast-paced, matrixed organization, balancing global and regional needs.
  • A thoughtful, empowering leader who knows how to coach, prioritize, and deliver through others.

**At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

The base salary range for this position in New York City is $150,000 - $220,000 plus benefits including: medical, dental and vision insurance, 401K plan, potential equity, employee stock purchase plan and paid sick and parental leave. 

Individual compensation is based upon a number of factors, including qualifications and relevant experience. 

The base salary range above is for the New York City metro area, and could vary for candidates in other locations.

*Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.*

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

#LI-KZ #LI-Onsite

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