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Customer Marketing & ABM Manager

New York City, New York

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. 

Our unique data and solutions empower over 6,000 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We are looking for a Customer & Account-Based Marketing Manager to join our marketing team. The role will be responsible for the strategy and implementation of effective Account Based Marketing programs that generate pipeline and accelerate existing opportunities exclusively for a top target account list in the US. 

What You Will Do:

  • Partner with Verticalized sales teams to execute account-specific strategies for largest accounts through focused outbound engagement and high-touch nurturing.
  • Own end-to-end execution of owned events, spanning from webinars to small client entertaining events and on-site client roadshows for our leadership team.
  • Design ABM programs to break into new high-value accounts through hyper-personalized activations and targeted engagement.
  • Drive customer marketing initiatives, including client entertainment and strategic introductions, to expand existing accounts into new teams and create upsell opportunities.
  • Leverage customer data (marketplace, firmographic, technographic) to inform customized engagement strategies for both prospect acquisition and account expansion.
  • Collaborate with Sales and Account Managers to identify and execute on-site adoption and expansion opportunities for named accounts.
  • Own marketing communication strategy to named accounts, ensuring a consistent, premium brand experience across the customer lifecycle.
  • Define metrics and report regularly to optimize performance of both ABM and customer marketing initiatives.
  • Drive adoption of new tools and capabilities that enable sellers to engage their accounts in curated, personalized ways.

This is the perfect job for someone who has:

  • 5+ years of multi-channel B2B SaaS marketing experience, with at least 3 years building 1:1 or 1:few ABM programs.
  • A track record of engaging senior leaders through bespoke events and creative activations that drive high-value business relationships.
  • Experienced with Salesforce CRM and Marketing Cloud for account orchestration, WordPress for content management, and the Google Suite for advanced data analysis and client presentations.
  • A creative, self-starter mindset with the ability to design non-standard marketing programs and manage complex timelines in a fast-paced environment.
  • Strong writing and presentation skills with experience delivering digital and social strategies tailored to executive audiences.
  • Analytical mindset with the ability to process metrics in spreadsheets and report on ROI, pipeline management, and account health.
  • Demonstrated ability to achieve hands-on results working cross-functionally with sales, marketing, and product teams.
  • Willingness to travel 25%+ primarily in North America.

**At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

The base salary range for this position in New York City is $104,000 to $130,000 + benefits including: medical, dental and vision insurance, 401K plan, potential equity, employee stock purchase plan and paid sick and parental leave.

Individual compensation is based upon several factors, including qualifications and relevant experience.

The base salary range above is for the New York City metro area and could vary for candidates in other locations.

Why you’ll love being a Similarwebber:

You’ll get to sell a product you actually believe in: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

Please note: We’re unable to sponsor employment visas at this time.

#LI-KZ #LI-Hybrid

 

We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.

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