Senior Product Manager - Growth

At Simplify360, it's more than just work. Redefine the future of customer experiences. One conversation at a time.

Simplify360 is now a Nextiva company. Together, Nextiva and Simplify360 are changing the game with a first-of-its-kind, conversation-centric platform that unifies team collaboration and customer experience in one place. Powered by AI, built by amazing humans.

Our culture is forward-thinking, customer-obsessed and built on an unwavering belief that connection fuels business and life.

If you’re ready to collaborate and create with amazing people, let your personality shine and be on the frontlines of helping businesses deliver amazing experiences, you’re in the right place.

Build Amazing - Deliver Amazing - Live Amazing - Be Amazing

 We are seeking an experienced Product Manager to join our growing team. As a Senior Product Manager supporting PLG Growth, you will be responsible and accountable for:

• Drive User Growth: Design and implement strategies for user acquisition, activation, retention, and expansion, leveraging data-driven insights and optimizing product features. 
• Enhance User Experience: Develop onboarding experiences, reduce friction points, and implement features to increase product stickiness and user satisfaction, leading to higher retention rates. 
• Cross-Functional Collaboration: Work closely with engineering, design, marketing, and sales teams to ensure alignment and execution of growth initiatives, fostering a culture of continuous learning and improvement. 
• Customer-Centric Approach: Gather and analyze customer feedback, prioritize features that deliver the most value, and stay informed about 

Responsibilities

Growth Initiatives: 

• Lead the development and implementation of growth initiatives to drive user acquisition, activation, retention, and revenue growth. 
• Collaborate cross-functionally with product management, engineering, design, marketing, and data analytics teams to identify growth opportunities and prioritize initiatives. 
• Market Research and Analysis: 
  • Conduct market research, competitive analysis, and gather user feedback to inform product decisions and identify areas for growth. 
  • Utilize data-driven insights to identify trends, patterns, and opportunities for growth optimization. 
• Funnel Optimization: 
  • Oversee the entire funnel from user acquisition to customer retention and expansion. 
  • Conduct short-term experiments to identify and eliminate inefficiencies, thereby enhancing overall metrics. 
• Collaboration with Product Engineering: 
  • Work closely with R&D software engineers to advance cloud-based data communication solutions. 
  • Stay informed about evolving SaaS technology trends and customer needs to ensure our solutions remain cutting-edge and relevant. 
• Customer-Centric Product Development: 
  • Bring the customer’s perspective into SaaS product development through open communication with enterprises, industry partners, and end-users. 
  • Generate innovative ideas to continuously enhance our product offerings. 
• Product Vision and Roadmap: 
  • Develop and articulate a clear product vision and roadmap, sharing and communicating this vision with the team and stakeholders. 
  • Ensure alignment and understanding of the product strategy across all units. 
• Cross-Functional Collaboration: 
  • Work across various units to ensure everyone is on board with the product strategy. 
  • Facilitate understanding and collaboration among Marketing, Development, QA, Support, and Sales teams to support successful product launches. 
• Customer Adoption and Go-To-Market Strategy: 
  • Prioritize customer adoption and develop a comprehensive go-to-market strategy. 
  • Equip Marketing, Development, QA, Support, and Sales teams with the necessary tools and support for successful product launches. 
• Performance Measurement and Optimization: 
  • Define and track key performance indicators (KPIs) to measure the effectiveness of growth strategies and optimize performance. 
  • Develop and execute A/B tests and experiments to optimize product features, user experience, and conversion funnels. 
• Continuous Improvement: 
  • Drive continuous improvement through iteration, experimentation, and learning to maximize product growth and performance. 
  • Stay current with industry trends, best practices, and emerging technologies in growth hacking and product management. 

 Qualifications: 

• Minimum 6 years of experience as a product manager in a B2B2C based company
• 1-2 full product  
• Proven experience in a product management or growth role, preferably within a SaaS environment
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Experience with A/B testing, experimentation, and data-driven decision making
• Excellent communication and collaboration skills, with the ability to work effectively across teams
• Knowledge of current SaaS technology trends and a customer-centric mindset
• Demonstrated success in driving user acquisition, activation, retention, and revenue growth

Why Join Us: At Nextiva, you will have the opportunity to work in a dynamic and innovative environment where your contributions will directly impact our growth and success. We offer a competitive salary, comprehensive benefits, and a culture that values creativity, collaboration, and continuous learning. 

 Software Proficiency: 

• Microsoft/Google products (required) 
• Jira & Confluence (required) 

Bonus Points For: 

• UCaas CCaas or CRM experience  
• Scrum, Kanban, Agile certifications 
• First hand QA/QE experience and/or software engineer/software developer experience 
• Master’s Degree in any related field 

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Simplify360 India Private Limited (a Nextiva Group Company)