Product Marketing Lead

Product Marketing Lead

• Location: San Francisco, CA (Hybrid – 3 days/week in office)
• Compensation: $165,000 – $256,000 base salary + Equity

About the Role

We’re looking for an experienced Product Marketing Lead to own how our products are brought to market—from early definition through launch, adoption, and revenue impact. This role sits at the intersection of product, growth, and go-to-market strategy, and will play a critical role in shaping how we communicate value to customers and prospects.

You’ll partner closely with Product, Design, Growth, and Sales to drive launches, develop compelling messaging, and build campaigns that meaningfully move the business. This is a highly visible role with broad ownership and cross-functional leadership.

What We’re Looking For

• 5–10+ years of experience in Product Marketing or a closely related role (e.g., product management, growth marketing, lifecycle marketing)

• Proven ability to own and execute product launches end-to-end

• Experience driving measurable business outcomes through positioning, campaigns, and go-to-market strategy

• Strong strategic thinking paired with hands-on execution

• Bonus: Background in B2B and/or Product-Led Growth (PLG) environments

• Familiarity with CRM systems, data visualization, and marketing automation tools

What You’ll Do

Product Launches

• Serve as a trusted partner to the Product team

• Develop a thematic approach to product and feature launches

• Quarterback launches from inception through execution

• Define and track KPIs to measure launch performance and business impact

Messaging & Positioning

• Own product and feature messaging and positioning

• Bundle features into cohesive narratives, launches, and campaigns

• Ensure consistent, compelling communication across channels and audiences

Product & Market Insights

• Bring customer, sales, and market insights back to Product

• Inform product roadmap decisions—from high-level strategy to detailed UI copy

• Act as the voice of the customer in cross-functional discussions

Campaigns & Growth

• Design and execute creative campaigns that drive product adoption and revenue

• Measure results rigorously and continuously optimize performance

• Partner with lifecycle and acquisition teams to maximize impact

Targeting & Go-to-Market Strategy

• Define and execute go-to-market strategies for acquiring and expanding users within our Ideal Customer Profile

• Support both self-serve and sales-assisted motions

• Align targeting strategy with broader company goals

Cross-Functional Leadership

• Build strong relationships across Product, Design, Lifecycle, User Acquisition, and Influencer Marketing

• Lead cross-functional efforts to bring products and features to market

• Act as the go-to Product Marketing partner across teams

Tech Stack

• Salesforce (SFDC)

• Customer.io

• Mixpanel

• Sigma

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