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Brand Marketing Manager

Troy, MI

ABOUT Slate

Slate is a new US Electric Vehicle company transforming the battery electric vehicle space.

 

Who we are looking for:

As the Brand Marketing Manager, you will play a critical role in helping to develop and execute brand strategies that build awareness, engagement, and loyalty, reporting directly to the Head of Brand Marketing. You will collaborate across the organization, contributing to the development of brand narratives, campaigns, and initiatives that resonate with our audience. This role offers the opportunity to combine your passion for brand marketing and storytelling to help shape the success of our brand.

 

What you get to do:

  • Assist in the development and execution of brand marketing strategies that drive awareness, retention, and customer engagement.
  • Partner with internal teams and external agencies to build integrated marketing campaigns that communicate our brand message across multiple channels.
  • Conduct market research and competitive analysis to identify trends, customer insights, and opportunities that inform brand positioning.
  • Collaborate on the development of compelling brand content across digital, social, and traditional platforms, ensuring alignment with brand standards.
  • Assist in the ongoing measurement and analysis of brand performance, including awareness, sentiment, and engagement metrics.
  • Stay informed on industry trends, consumer behavior, and emerging technologies to identify opportunities that enhance our brand's presence.

 

 

What you bring to the team:

  • 8+ years of brand marketing experience, with a proven track record in building and executing successful brand strategies and campaigns.
  • Bachelor's degree or experience in marketing, advertising, or a related field.
  • Experience defining and articulating a brand's unique positioning, ensuring it resonates with target audiences and aligns with company values.
  • Excellent communication skills with a deep understanding of brand narrative and how to effectively tell our brand story in a clear, consistent, and impactful manner across all customer touchpoints
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
  • Knowledge of brand tracking metrics, market research methodologies, and competitive analysis.
  • Experience working within cross-functional teams and guiding projects through various departments, including creative, social, and growth.
  • Must love cars! You’ll be thinking about cars all day every day, and it’s the most fun when you love cars.

 

 

We want to work with people that reflect the communities in which we operate:

  • Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
  • Slate is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recar-talent_acquisition@slate.auto or 813-468-7257.

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