VP of Paid Media

Seattle, Washington

About Us

Sleep Doctor is the sleep health company on a mission to help an increasingly tired world live healthier, happier, and thriving lives through the revitalizing power of sleep. Sleep Doctor meticulously creates and curates scientifically backed direct-to-consumer sleep product essentials that solve sleep challenges and improve well-being. Founded by Dr. Michael Breus in 2008, Sleep Doctor, through its family of sites and brands (SleepDoctor.com, SleepFoundation.org, SleepApnea.org), empowers millions of consumers annually to better understand the science of their sleep, make informed product decisions, and build health-transforming sleep habits. To learn more about Sleep Doctor, visit SleepDoctor.com.

The Role

We're in search of a visionary and strategic VP of Paid Media with a proven track record in scaling a digital DTC brand into a household name through ownership of a multi-million-dollar marketing budget. The ideal candidate has deep experience owning the performance marketing function of a growing business. They should be a proven leader in building and mentoring teams. A blend of creativity and analytical prowess is essential, coupled with the ability to execute a clear and consistent strategy across marketing functions. At its core, this role is a fit for someone who resonates with our mission and is eager to drive Sleep Doctor to new heights, giving even more people access to better sleep, home sleep tests, and other sleep oriented products. 

What You Get To Do Every Day

  • Oversee the customer acquisition functions for our ecommerce business to deliver on new customer revenue targets as well as developing and defining KPIs and success metrics
  • Ownership of marketing budget and channels including Facebook, SEM, TikTok, Youtube, TV, Influencer. and more; develop and test into new successful channels that can scale.
  • Partner with internal and external creative teams to produce winning marketing assets that improve performance on paid social, TV, and YouTube
  • Help evolve our attribution model with the data team to better optimize the marketing mix and return on investment of each channel; work on continuously improving our analytics in an ever-changing environment
  • Track relevant market conditions and competitive trends, using insights to shape future plans
  • Partner with the Lifecycle team to drive customer acquisition through activation and CRM efforts; work on understanding the full customer journey to maximize LTV of new customers
  • Assist in creating a testing strategy and framework across acquistion channels; partner with our ecommerce team to develop A/B testing strategies on the website and customer funnels

What You Bring To The Role

  • 8+ years of direct experience in paid acquisition. Have previously owned the customer top of funnel with experience operating across multiple channels
  • Experience managing multi-million dollar marketing budgets and deploying it effectively to deliver against KPIs
  • Management experience leading teams across different functions within paid acquisition. Proven track record of developing and retaining talent
  • Ability to drive internal and external creative teams to develop impactful creative that delivers on ROI while establishing our Brand
  • Keen interest in how brands build awareness with customers, deliver highly efficient customer acquisition and measure performance in the consumer facing digital world
  • Experience working with finance and leadership teams on the P&L and other financial business metrics
  • Expertise in analytics, testing methods (e.g. incrementality tests, A/B tests) and experience using BI tools including Sigma, Google Analytics or any other web analytics platforms
  • Experience with working in DTC, retail, or subscription companies; bonus for experience in digital health
  • Genuine curiosity about healthcare and sleep conditions

Who We Are

  • We play an important role in the health & wellness decisions of our audiences, and it’s a responsibility we don’t take lightly.  We invest thoughtfully to provide the most expert-driven, audience-first experience
  • We embody rapid, sustainable growth.  Our team has quadrupled in the last year and we’re just scratching the surface of all we can accomplish.  Run into a challenge or a new opportunity?  Everyone on the team rolls up their sleeves and digs in
  • We’re going to push you to ask big questions and find bold answers.  Everyone has a seat at the table, regardless of their title or job description
  • In Seattle, our positions adopt a hybrid model, recognizing the importance of in-person collaboration and remote work.  Our newly renovated-office remains open five days a week to those who thrive in a traditional office-environment
  • Spoiler alert: we love a good celebration!  We enjoy what we do because of who we do it with, and take time to celebrate every win – whether ours or a teammate’s

Compensation Range

$175,000 - $200,000/yr. Note that final compensation is subject to the candidate’s specific qualifications and location, as well as the needs of the company.

The Company currently provides medical, vision, and dental insurance with 100% of the employee  medical, vision,   and   dental   premiums  covered   by   the   Company.  There is an option to participate in both a medical FSA and dependent care FSA. We offer a 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary.  You will be eligible for Paid Time Off in accordance with the company’s policies. Our Seattle-based employees will receive commuter benefits.

Sleep Doctor is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants

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