New

VP/GM Media Platforms

Remote

Reports to: Chief Executive Officer 

Company Website: sleepdoctor.com; sleepfoundation.org 

About Us 

At Sleep Doctor, our vision is to help millions of people wake up rested and ready. We’re not finished until you’re sleeping well. We offer help that’s easy to follow and care that makes a difference. Our comprehensive virtual sleep care program matches patients with our online, licensed providers, simplifying and supporting the journey from diagnosis to treatment with clinical excellence, empathy and a focus on customer-first experiences. 

A key part of our business is our owned-and-operated media platforms: SleepFoundation.org and SleepApnea.org. 

About the Role 

Are you a seasoned P&L leader with a passion for content monetization, audience growth and affiliate marketing? We're seeking a General Manager for Media Platforms to drive profitable growth and strategic direction for SleepFoundation.org (the leading consumer sleep health website) and SleepApnea.org (the leading sleep apnea health information site). This critical role will be responsible for overseeing our successful SleepFoundation.org mattress reviews business, defining new audience development, advertising and monetization strategies across our media platforms, including our sites and our popular @theSleepDoctor YouTube channel. 

The ideal candidate will be a strong operator with a proven track record in SEO, affiliate marketing, advertising monetization, content strategy, and developing diverse traffic generation channels. You'll lead a talented team, drive innovation, and significantly impact our revenue growth and market presence. 

What You'll Do 

  • Lead and Grow the Mattress Reviews Business: Oversee the strategic direction and operational execution of our mattress reviews business on sleepfoundation.org. This includes optimizing SEO strategies to drive organic traffic, enhancing content to maximize engagement, and strengthening affiliate partnerships to grow revenue from direct-to-consumer mattress companies. 
  • Define Advertising Monetization Strategy: Develop and implement a comprehensive advertising monetization strategy for sleepfoundation.org and other owned web properties. This entails defining our strategy and offering (e.g., partnering or building our own ad business). 
  • Drive YouTube Business Strategy: Define and execute the growth and monetization strategy for our leading YouTube property, @TheSleepDoctor. This includes content strategy, audience engagement, partnership development, and exploring new avenues for revenue generation on the platform. 
  • Expand Non-Google Traffic and Monetization Channels: Develop and implement strategies to diversify and significantly grow non-Google traffic sources for all our properties including sleepfoundation.org and sleepdoctor.com (the home of our industry-leading direct-to-consumer sleep care practice). This includes working with our marketing and product teams to build robust email subscriber lists, optimizing organic social media presence, and exploring other innovative channels to increase audience reach and engagement. 
  • Strategic Planning & Execution: Contribute to the overall business strategy, identifying new market opportunities, assessing competitive landscapes, and translating insights into actionable plans for growth and profitability. 
  • Team Leadership & Development: Lead, mentor, and grow a high-performing team, fostering a culture of innovation, accountability, and continuous improvement. 

What We Are Looking For 

  • Proven experience (3+ years) in a senior P&L leadership role in digital media. Prior general manager experience with a digital publisher and with advertising, affiliate marketing, and other revenue generation is essential.. 
  • Deep expertise in SEO and content strategy (3+ years), with a track record of driving significant organic traffic and conversions. 
  • Demonstrable experience in affiliate marketing (3+ years) and managing relationships with key partners. 
  • Strong understanding of digital advertising monetization strategies (3+ years) and ad tech ecosystems. 
  • Experience with YouTube channel growth and monetization is highly desirable.
  •  Proven ability to develop and execute strategies for non-Google traffic acquisition (e.g., email marketing, social media, partnerships). 
  • Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. 
  • Strategic thinker with the ability to define long-term vision and translate it into clear, actionable goals. 
  • Excellent communication, interpersonal, and leadership skills, with the ability to inspire and motivate a team. 
  • Comfortable in a fast-paced, dynamic environment and able to manage multiple priorities effectively. 

Who We Are 

  • We play an important role in the health & wellness decisions of our audiences, and it’s a responsibility we don’t take lightly. We invest thoughtfully to provide the most expert-driven, audience-first experience 
  • We embody rapid, sustainable growth. Run into a challenge or a new opportunity? Everyone on the team rolls up their sleeves and digs in 
  • We’re going to push you to ask big questions and find bold answers. Everyone has a seat at the table, regardless of their title or job description 
  • In Seattle, our positions adopt a hybrid model, recognizing the importance of in-person collaboration and remote work. Our newly renovated-office remains open five days a week to those who thrive in a traditional office-environment. 
  • We love a good celebration! We enjoy what we do because of who we do it with, and take time to celebrate every win – whether ours or a teammate’s 

Compensation Range

$175-225K. Note that final compensation is subject to the candidate’s specific qualifications and location, as well as the needs of the company. The position is eligible to participate in a company bonus program. 

The Company currently provides medical, vision, and dental insurance and 100% of the employee medical, vision, and dental premiums covered by the Company. There is an option to participate in both a medical FSA and dependent care FSA. We offer a 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary. There is a company paid life-insurance policy, and the option to participate in a voluntary pet-insurance policy. You will be eligible for Paid Time Off in accordance with the company’s policies. Our Seattle-based employees will receive commuter benefits. 

Sleep Doctor is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants.

Create a Job Alert

Interested in building your career at Sleep Doctor? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Sleep Doctor’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.