VP/GM Media Platforms

Remote

Reports to: Chief Executive Officer
Company Website: sleepdoctor.com; sleepfoundation.org

About Us

At Sleep Doctor, our vision is to help millions of people wake up rested and ready. We’re not finished until you’re sleeping well. We offer help that’s easy to follow and care that makes a difference. Our comprehensive virtual sleep care program matches patients with our online, licensed providers, simplifying and supporting the journey from diagnosis to treatment with clinical excellence, empathy and a focus on customer-first experiences.

A key part of our business is our owned-and-operated media platform, which includes SleepFoundation.org and SleepApnea.org among others

About the Role

Are you a seasoned digital media commercial P&L leader with a passion for content monetization? Have you been responsible for monetization and strategy for a digital publisher or collection of digital properties? We're seeking a General Manager for Media Platforms to drive monetization (ad sales, affiliate programs, etc.) for SleepFoundation.org (the leading consumer sleep health website) and SleepApnea.org (the leading sleep apnea health information site). This critical role will be responsible for overseeing our successful SleepFoundation.org mattress reviews business, building our advertising business, diversifying  monetization strategies across our media platforms, including our sites and our popular @theSleepDoctor YouTube channel. You will also work with the team to align on audience development to grow our audience.

The ideal candidate will be a commercial strong operator with a proven track record in affiliate marketing, advertising monetization, and developing diverse traffic generation channels. Experience with content strategy and SEO is a plus, but not the focus of the role. You’ll lead a talented team, drive innovation, and significantly impact our revenue growth.

What You'll Do

  • Lead and Grow the Mattress Reviews Business: Oversee the strategic direction and operational execution of our mattress reviews business on sleepfoundation.org. This includes managing the team which optimizes SEO strategies to drive organic traffic, enhances content to maximize engagement, and strengthens affiliate partnerships to grow revenue from direct-to-consumer mattress companies. 
  • Define Advertising Monetization Strategy: Develop and implement a comprehensive advertising monetization strategy for sleepfoundation.org and other owned web properties. This entails defining our strategy and offering (e.g., partnering or building our own ad business). Experience with pharma ad sales and selling into pharmaceutical companies is a definite plus.
  • Drive YouTube Business Strategy: Define and execute the growth and monetization strategy for our leading YouTube property, @TheSleepDoctor. Experience managing SEO teams and overseeing content strategy (3+ years), with a track record of driving significant organic traffic and conversions. 
  • Expand Non-Google Traffic and Monetization Channels: Develop and implement strategies to diversify and significantly grow non-Google traffic sources for all our properties including sleepfoundation.org and sleepdoctor.com (the home of our industry-leading direct-to-consumer sleep care practice). This includes working with our marketing and product teams to build robust email subscriber lists, optimizing organic social media presence, and exploring other innovative channels to increase audience reach and engagement.
  • Strategic Planning & Execution: Contribute to the overall business strategy, identifying new market opportunities, assessing competitive landscapes, and translating insights into actionable plans for growth and profitability.
  • Team Leadership & Development: Lead, mentor, and grow a high-performing team, fostering a culture of innovation, accountability, and continuous improvement.

What We Are Looking For

  • Proven experience (3+ years) in a senior P&L leadership role in digital media. Prior general manager experience with a digital publisher and with advertising, affiliate marketing, and other revenue generation is essential.
  • Deep expertise in SEO and content strategy (3+ years), with a track record of driving significant organic traffic and conversions.
  • Demonstrable experience in affiliate marketing (3+ years) and managing relationships with key partners.
  • Strong understanding of digital advertising monetization strategies (3+ years) and ad tech ecosystems.
  • Experience with YouTube channel growth and monetization is highly desirable.
  • Proven ability to develop and execute strategies for non-Google traffic acquisition (e.g., email marketing, social media, partnerships).
  • Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Strategic thinker with the ability to define long-term vision and translate it into clear, actionable goals.
  • Excellent communication, interpersonal, and leadership skills, with the ability to inspire and motivate a team.
  • Comfortable in a fast-paced, dynamic environment and able to manage multiple priorities effectively.

Who We Are

  • We play an important role in the health & wellness decisions of our audiences, and it’s a responsibility we don’t take lightly.  We invest thoughtfully to provide the most expert-driven, audience-first experience
  • We embody rapid, sustainable growth. Run into a challenge or a new opportunity?  Everyone on the team rolls up their sleeves and digs in
  • We’re going to push you to ask big questions and find bold answers.  Everyone has a seat at the table, regardless of their title or job description
  • In Seattle, our positions adopt a hybrid model, recognizing the importance of in-person collaboration and remote work.  Our newly renovated-office remains open five days a week to those who thrive in a traditional office-environment.
  • We love a good celebration!  We enjoy what we do because of who we do it with, and take time to celebrate every win – whether ours or a teammate’s

Compensation Range

$175-225K.  Note that final compensation is subject to the candidate’s specific qualifications and location, as well as the needs of the company. The position is eligible to participate in a company bonus program. 

The Company currently provides medical, vision, and dental insurance and 100% of the employee  medical, vision,   and   dental   premiums  covered   by   the   Company.  There is an option to participate in both a medical FSA and dependent care FSA. We offer a 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary. There is a company paid life-insurance policy, and the option to participate in a voluntary pet-insurance policy.  You will be eligible for Paid Time Off in accordance with the company’s policies. Our Seattle-based employees will receive commuter benefits.

Sleep Doctor is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants. 

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