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Director, Influencer Marketing

New York, New York

Small Girls PR is growing and we are looking for a Director with 7-9 years of experience to join our influencer marketing team working with exciting brands across fashion, food & beverage and consumer tech and more. 

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've partnered with a former Miss America who also happens to be a Nuclear Engineer to help announce a merger for GE, made Kyle Richards’ personal dream come true putting her behind the window of a Jack in the Box taco truck, said “bye to basic” with Lance Bass for a canned cocktail launch, and tapped the Green M&M as Zappos’ newest “shoefluencer” ahead of the Super Bowl, when M&M’s spokescandies were put on hiatus. 

Note: This role is based in our NYC office, working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

  • As a strategic leader, you will dream up creative, multi-pronged paid and earned influencer campaigns that drive brand awareness, engagement and conversion for our clients across different industries.
  • You’ll advise clients on short and long-term strategy, manage expectations and set goals, timelines, and deliverables.
    • Maintain consistent knowledge of client affairs, generating original ideas to amplify their efforts through influencer marketing and socially-driven partnerships
    • Originate campaign concepts that earn shares beyond the paid spend
    • Reverse engineer virality; demonstrate clear understanding of what poses campaigns for maximum talkability. 
    • Collaborate with the PR and Experiential teams to create integrated campaigns that align with client objectives
  • You will identify, outreach, negotiate, contract and lead the overall  management  and execution of paid (and earned) influencer programming across tiers of influencers and within a variety of platforms (Instagram, TikTok, YouTube, etc.) 
  • You will manage budgets ensuring cost-effectiveness and a strong ROI
  • You’ll report on campaign KPI’s and performance providing actionable data-based insights and recommendations to clients
  • Participate in new business meetings and proposals alongside senior leadership, contributing to business development and growth initiatives.
  • Manage and mentor junior team members and freelancers, ensuring quality and breadth of their work. 

 Why we’ll love you:

  • Experience: 7-9+ years of relevant experience within the influencer marketing space (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer and agent relationships. 
  • Strategic - You are able to provide counsel, guidance and have a proven track record of developing  strategic influencer campaigns that achieve client goals and KPIs.
  • Organization - You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects.
  • Detail-Oriented - Can spot a typo a mile away, diligent with formatting, double checks everything twice and never forgets or misses a deadline.
  • Social Savvy - You have a deep knowledge of influencer trends, current and emerging social platforms, content formats, analytics and are constantly dreaming up engaging and creative campaign ideas.
  • Communication - You have strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks.
  • Content & Trend Obsessed - You scroll TikTok for hours in your spare time, you have a list of dream influencers you’d love to work with someday, you’re the first to find a creator or content trend before they really pop off, you consume and are endlessly inspired by content & creators.

Why you’ll love us:

  • Atypical Time: a generous PTO plan that scales with tenure in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care. 
  • Dedicated Time Each Day for Deep Work: Our unique Smalls In Sync program carves out daily time for you to collaborate with colleagues as well as have the space to get your strategic, solo work done.
  • We invest in you: We have 100% employer covered medical leave, contribute to your 401k (whether you decide to contribute or not), in addition to contributing towards your gym memberships, dental, vision, data plans / home WiFi, and daily commute. We budget for you to network each month as well as reimburse professional development as it applies to roles, from InDesign to public speaking.
  • A strong culture: We have an employee-led committee that determines company policy together and another dedicated to planning our weekly celebrations and quarterly outings (virtual or otherwise), book clubs and employee-coached trivia & intramural activities, a penchant for karaoke, and we’ve even taken our staff on vacations overseas.

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we work within salary bands to ensure our teams are compensated fairly. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. For this role, the salary threshold is $120k-$120k

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

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