Back to jobs

Director, Brand Communications (Multicultural)

New York, New York

We are looking for a Director to guide the day-to-day strategic counsel for multicultural marketing initiatives for a Major Beauty Brand as well as providing guidance on how to shape national campaigns to effectively reach (and resonate with) diverse audiences. 

This role will give you a rare opportunity to be in an in-house+agency hybrid environment, dedicated to shaping the creative PR efforts for a globally recognized beauty brand.

With 7-9+ years of experience, we’re looking for someone who has developed strong media relationships and has a track record of success securing meaningful placements with top tier outlets including, but not limited to Essence, Ebony, Blavity, Hello Beautiful, Allure, Byrdie and more. This role executes brand programming with excellence, and provides expertise on how to stay ahead in a rapidly changing earned media landscape. 

This role will also be a key client point of contact, updating clients on the status of our work, reacting to feedback and being a great partner. The role also supports senior team members for higher-level campaign projects: contribute original creative ideas, support strategy development, write messaging documents, and coordinate with an inter-agency team. Campaigns have a dual emphasis on mission-driven, DEI work as well as ingredients-driven product storytelling. 

Note: This role is based in our NYC office, working two days a week in the office on a hybrid schedule. 

How you’ll make an impact:

  • Drive long-term strategy and create tentpole campaigns with a strong focus on how to communicate with diverse audiences. 
  • Build strong rapport with client and interagency partners, operating as a lead contact 
  • Establish and maintain warm relationships with consumer media in print, digital, podcast, and broadcast, leading to regular placements as well as feature stories. 
  • Originate out-of-the-box ideas that strengthen client’s marketplace positioning 
  • Manage in all directions to make sure everyone is appropriately briefed and projects run smoothly
  • Furnish insights that capture both quantitative and qualitative results, acknowledging major wins, lessons learned, and moments of impact delivered by the team
  • Develop strategies and relationships to earn placements beyond .com
  • Mentor our strong and capable junior team, helping them flourish into future leaders

Why we’ll love you:

  • You have 7-9+ years of experience within an agency or in house setting focused on media relations, or public relations with client leadership experience and proven warm reporter relationships
  • You are knowledgeable and passionate about telling stories that resonate with Black/ African American audiences via earned media tactics. 
  • You know about trends, communities and events with before others, generating campaign suggestions that connect these emerging concepts to client initiatives
  • You will have experience working within a cross functional internal or external partners or within an IAT 
  • You are organizationally strong. You plan and delegate in a productive manner, focusing on key priorities
  • You love coming up with new experimental ways for everything from pitch angles to events to storytelling through brand partnerships

Why you’ll love us:

  • Atypical Time: a generous PTO plan that scales with tenure in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care. 
  • Dedicated Time Each Day for Deep Work: Our unique Smalls In Sync program carves out daily time for you to collaborate with colleagues as well as have the space to get your strategic, solo work done.
  • We invest in you: We have a 100% employer covered medical plan, contribute to your 401k (whether you decide to contribute or not), in addition to dental, vision, data plans / home WiFi, and daily commute. We budget for you to network each month as well as reimburse professional development as it applies to roles, from InDesign to public speaking.
  • A strong culture: We have an employee-led committee that determines company policy together and another dedicated to planning our weekly celebrations and quarterly outings (virtual or otherwise), book clubs and employee-coached trivia & intramural activities, a pet-friendly office when we’re not remote, a penchant for karaoke, and we’ve even taken our staff on vacations overseas.

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we work within salary bands to ensure our teams are compensated fairly. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. Depending on experience, the salary threshold is $120,000 - $120,000. 

If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit! 

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
How did you hear about this job? *
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Small Girls PR’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.