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Vice President of Growth, Consumer & Brand

New York, New York

ABOUT ORCHESTRA

Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a company composed of nine strategic communications and marketing agencies including BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, Small Girls PR, and Brightmode, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners works with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.

From technological innovators to brand-builders, we work with both new and established companies to develop narratives that stand out in cluttered industries. We create unique messaging and execute strategic media relations programs that blend traditionally separate practice areas to offer clients a holistic approach to both consumer and business storytelling. A few of the clients on our roster include: Warby Parker, Reformation, Harry's, AWAY, Catbird, Voluspa, Speedo, Singapore Airlines, Google, Dolby, Mozilla and the Four Seasons.

People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE GROWTH TEAM

The 12+ person Growth team is responsible for shaping Orchestra’s new business and growth strategy, focusing on integrating capabilities across firms, driving new business outreach and providing expert counsel on how to shape business growth for new and current clients across Orchestra and Orchestra companies.

ABOUT THIS ROLE

Orchestra is seeking a Vice President of Growth, Consumer & Brand to join our Growth team. This role will focus on driving business development across multiple organizations focused on consumer/brand work, including firms like Derris and Small Girls PR working on clients such as Everlane, Bombas, TaskRabbit, Zappos, Olay, Coterie, Snapchat and more. The person best suited to this role will be an entrepreneurial self-starter, ideally with a strong background in shaping public relations campaigns for consumer clients. This person will report directly to the Head of Growth.

Please note that this is not a sales job.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. The Growth team is in-office at least three times per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As a Vice President on the Growth team, you will…

  • Lead business development strategy focused on consumer campaigns including shaping the voice and tone of proposals and crafting successful pitch strategies
  • Create strategy for and lead development of tailor-made, engaging proposals and presentations for select new business projects
  • Support Orchestra’s Growth team management, including capacity planning and Growth team-wide initiatives
  • Contribute to library of best practices, key case studies and key learnings to enforce a standard of excellence for consumer/brand proposals
  • Analyze consumer business trends to proactively identify and drive BD engagement with key sectors
  • Proactively identify opportunities to grow the consumer practice area and form plans
  • Work individually with team members to build up their business development capacities and map their networks
  • Help frame and draft BD reporting
  • Manage engagement with consumer practice area including leading Derris new business check-ins
  • Build the capacity of Growth team and account team managers to integrate key tactics, such as influencer and experiential services, into their client offerings

Essential skills:

  • 10+ years of professional experience, preferably in an agency setting, working on consumer public relations campaigns
  • Experience in business development, including shaping business development processes, directing new business strategies and developing sharp, tailored proposals, is strongly preferred
  • Excellent project management skills with the ability to prioritize work streams and track progress across multiple teams
  • Expert multitasking skills with the ability to handle multiple projects at once, work quickly and meet deadlines in a fast-paced environment with high attention to detail
  • Strong writing and research skills that ensure that every stone is overturned along with the creation of sharp, compelling content for new business

Note: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.

 

WORKING AT ORCHESTRA

Compensation philosophy: Orchestra offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

Salary range (commensurate with experience and skills): $130,000-$170,000

Vice Presidents are eligible for end of year bonuses based on firm, team and individual performance.

Benefits: 

  • Medical, dental, and vision insurance for employees and dependents
  • Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
  • 401K with a 4% employer match and no vesting period
  • Generous paid time off (PTO)
    • 20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year’s Day, plus 11 holidays
  • Pre-tax commuter benefits
  • Mobile phone reimbursement for data and minutes
  • Employer-funded life insurance
  • Discounted annual bikeshare membership
  • Corporate discounts through Tickets at Work

 

We're part of Orchestra, the first communications company built for today’s media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Civitas, Derris, Small Girls PR, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode.

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Note: Orchestra offers temporary (non-immigrant) work visas for new and existing employees and green card sponsorship for existing staff.

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Note: This role is based in our New York, N.Y. office on a hybrid basis.

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