CRM Manager

Who are we?

Smarkets is a betting exchange for sports and political trading that has handled over £29 billion in volume since 2010. Our company mission is to fix the betting industry with the best products and best prices. We are upending the sports betting industry by growing a transparent platform that offers the best value for bettors, with the fairest odds, best technology and a superior customer experience.

Smarkets is a Series B tech company that brings a professional, product-led approach to our mission. We embrace collaboration, trust, innovation and scientific rigour, while we celebrate ambitious goals and passionate energy. Our culture rewards people on merit and excellence and we strive to provide a working environment where recognition, challenges, support, collaboration, interesting benefits and shared meals provided by our chefs mix together to let you unlock your potential, grow with us and become your best self.

Join our team and play a pivotal role in shaping the future of our betting trading technology landscape.

Role expectations and responsibilities

You will be responsible for developing, managing and executing a multi-channel CRM strategy to engage customers with personalised, targeted and relevant marketing communications across all life-cycle stages, based on customer segmentation, campaign or behavioural insights. This will cover both Smarkets and our sportsbook product, SBK.

You’ll work closely with the Data and Analytics team to ensure effective and timely end-to-end operational delivery of CRM programs for all campaigns across email, SMS, and push messaging.

In addition, you will proactively monitor and own customer marketing KPIs and CRM campaign impact; identifying opportunities to optimise, automate and scale.

The ideal candidate will have industry experience (but don’t be discouraged if you don’t!) along with excellent verbal and written communication skills. Light experience with design tooling would also be preferable.

Essential Skills and Experience

• 4+ years proven experience working exclusively within CRM and B2C Marketing
• Proven track record in working with databases and user segmentation
• Excellent written and verbal communication skills 
• Strong time management with the ability to manage projects and prioritise
• Have managed a team or mentored more junior members of staff
• A team player who shares our values
• A passion for sports

Values

• Push to win
• Make others better
• Give a shit
• Be a pro
• Bring the energy

Our values are at the heart of everything that we do. We believe these are the fundamentals to ensure we are delivering what’s expected of us in the best way possible for ourselves and for those around us.

Benefits

We offer a competitive salary package and benefits, along with a dynamic and collaborative work environment. Your work with us will make an impact and your voice will be heard.

We are a diverse team with a strong work ethic and plenty of hunger to win. We have designed our benefits offering around Health, Wealth, Lifestyle and Development.

These include:

• Stock options which vests over 4 years
• Pension scheme - An impressive pension scheme via Aviva. We will match 6% if you choose the same
• Health insurance
• Fresh fruit and snacks provided in the office everyday! (tea, coffee, soft drinks also included)
• We’re a member of a cycle to work scheme
• We want to continue to invest in all our employees and do so by providing a £1000 yearly education budget that can be used on courses, conferences, books or training
• 25 days paid holiday + bank holidays to enjoy - you have the choice to carry over 5 days to the next year!
• Flexible working - we want to provide a hybrid model approach to working and provide you with 2 days a week working from home.
• 20 days a year of globally working - we provide the ability to work from anywhere in the world for up to 20 days a year.
• We will provide you lunch everyday in the office - you don’t need to worry about feeding your belly as we have it sorted with top quality food served by our in-house Chef Alex!