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Senior Director of Product Marketing - API

Somerville, Massachusetts, United States

At SmartBear, we believe building great software starts with quality—and we’re helping our customers make that happen every day. Our solution hubs—SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.


About the Senior Director of Product Marketing:
We are in search of an exceptional Senior Director of Product Marketing to champion our Market Leading API Management product portfolio from a marketing perspective. This role entails overseeing our SmartBear API Hub and ReadyAPI products and spearheading the creation of new innovative offerings both on-premises and SaaS. The Senior Director of Product Marketing will be responsible for developing and executing the go-to-market (GTM) strategy for all API SmartBear products and solutions sold directly and through marketplaces, covering positioning, messaging, enablement, and launches. This leader will deeply understand our key software development and test audiences across the SDLC to strategically build and deliver impactful GTM strategies.


What you’ll do:

  • Marketing Products: Lead our SmartBear API Hub and ReadyAPI product portfolios, covering core product marketing, competitive analysis, customer and market research, and marketplace/channel marketing. Strengthen team capabilities and competitive market positioning.
  • Strategic Planning: Develop and lead the strategic plan for product launches, market growth plans, and occasional offer and bundle creation. Define success metrics for both existing and new products, articulating clear plans and milestones.
  • Analyst Relations: Drive our Analyst Relations strategy across all SmartBear products.
  • Sales Enablement: Lead efforts toward excellence in sales enablement, utilizing competitive intelligence and deep knowledge of our buyer audience to direct the launch of various resources such as video content, quizzes, interactive sessions, battle cards/kill sheets, and customer stories.
  • Cross-functional Collaboration: Collaborate closely with our Indirect Sales organization and other GTM leaders from Product Management, Growth Marketing, Product Engineering, Brand and Corp Communications, and others.
  • Market Voice: Act as the leading voice for the market and customers, recommending strategic decisions and positioning to senior executives across the company and functions.

 Who you are:

  • Direct Marketing: Experience with marketing across eCom, direct and partner sales.
  • Leadership Experience: Proven experience in leading direct and matrixed teams of cross-functional stakeholders in marketing and beyond.
  • Product Launch Success: A history of successful new cloud-based product launches.
  • Pricing & Packaging: Ability to strategically price, package, and position technical products, evaluating the effectiveness of marketing strategies.
  • Solution Approach: Successful migration from single product marketing to a solution approach with refreshed messaging and positioning.
  • Urgency and Adaptability: Act with urgency and thrive in a fast-paced growth environment.
  • Location: Reside in the Boston area and able to commute into the office several days a week.

Why you should join the SmartBear crew

  • You can grow your career at every level.
  • We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
  • We love celebrating our SmartBears; we even encourage our crew to take their birthdays off
  • We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
  • We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know

  • Our main goal at SmartBear is to make our technology-driven world a better place.
  • SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
  • SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclow, Poland and Bangalore, India.
  • We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.
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