Sr. Manager, Growth Marketing - Contract to Hire

Great Place to Work Certified, October 2024 - October 2025 USA

Overview

The Marketing Team at SmartBiz is responsible for promoting the SmartBiz brand, driving high-quality leads, and engaging existing customers with new product offerings. We are seeking a Sr. Growth Marketing Manager to help accelerate our growth through integrated marketing campaigns, demand generation, and product marketing strategies.

This role is ideal for a hands-on, data-driven marketer who thrives in a fast-paced environment and is eager to experiment, iterate, and optimize marketing strategies. You will report to the Head of Marketing and collaborate closely with a small but mighty marketing team, including a Channel Marketing Manager and a Marketing Operations Associate Manager, as well as external agencies and contractors.

How You Will Make an Impact:

In a nutshell, you will Lead and execute growth marketing strategies across paid and organic channels, focusing on new financial product launches and driving loan applications to increase conversion rates.

• Own demand generation, developing and optimizing integrated, omni-channel campaigns that align with the customer journey.
  
  
• Develop and manage a data-driven marketing budget across paid search, paid social, display, and other acquisition channels—nationally and in Chicago, our key local market.
  
  
• Test, analyze, and refine marketing efforts through A/B testing, performance tracking, and iterative experimentation to maximize ROI.
  
  
• Work cross-functionally with product, partnerships, lending operations, and external agencies to align marketing initiatives with business objectives.
  
  
• Provide thought leadership and regular performance updates to SmartBiz leadership, translating data into actionable insights.
  
  
• Stay ahead of marketing trends and technology to drive innovation in acquisition, engagement, and retention strategies.
  
  

What We Are Looking For:

• 7+ years of experience in growth marketing, demand generation, or performance marketing (preferably in fintech, lending, or SMB-focused industries).
  
  
• Proven track record of scaling paid and organic growth channels while managing acquisition costs.
  
  
• Analytical mindset with expertise in CAC, LTV, ROI, and ROAS—able to turn data into strategy.
  
  
• Hands-on experience with Google Analytics, Google Tag Manager, marketing automation, and CRM tools. (We use HubSpot)
  
  
• Bonus points for familiarity with multi-touch attribution (MTA), or marketing mix modeling (MMM).
  
  
• Excellent communication and collaboration skills—able to influence cross-functional teams and external partners.
  
  
• A growth mindset with a passion for testing, learning, and scaling successful marketing initiatives.

Opportunities & Benefits We Will Provide:

• Help redefine small business banking
• Competitive salary and equity in a fast-growing start-up
• 100% paid medical, dental, and vision benefits for employees and their domestic partners and dependents
• 100% paid life and disability insurance
• Flexible vacation policy
• 401k plan

More About SmartBiz Bank:

• 60% + of the loans funded by our banks are for women-owned, minority, or veteran businesses
• Great Place to Work Certified, 2022 - 2025
• American Banker's Best Places to Work in Financial Technology in 2017, 2020, 2021, 2022, and 2023
• Rated "excellent" by TrustPilot review website
• The company has raised $47 million in venture funding. Investors include Venrock, Investor Growth Capital, and First Round Capital.