Marketing Operations Manager

At Smartly, we're a fast-growing, global technology startup, and we are looking for a passionate and skilled Marketing Operations Manager to join our world-class Growth Marketing team. As we scale across North America, EMEA, and APAC, this role offers the unique opportunity to shape our marketing operations, enhance cross-functional collaboration, and optimize our marketing performance through cutting-edge automation tools like Marketo.

We’re seeking a strategic thinker and self-starter with Marketo expertise, someone who thrives in an agile, fast-paced environment and is excited to drive impactful change and growth. If you’re a passionate problem-solver with a data-driven mindset and a knack for process optimization, we want to hear from you!

What You’ll Do...

As the Marketing Operations Manager at Smartly, you’ll play a critical role in the marketing team’s success, ensuring that our campaigns run smoothly, efficiently, and effectively. Here’s what that looks like:

Platform Operations:

• Own the Marketo instance by designing, managing, and optimizing configurations, performance, and scalability to ensure it aligns with evolving business needs.
• Serve as the go-to Marketo expert, advising on best practices, and providing hands-on support for campaign execution.
• Own the marketing technology stack beyond Marketo, identifying and implementing new tools and integrations, ensuring proper alignment with our goals.
• Implement and maintain data governance best practices, ensuring data quality and accuracy in key systems. Lead ongoing database hygiene efforts, enrichment, segmentation, and data analysis.

Lead Lifecycle Management:

• Take full ownership of the lead lifecycle from lead creation to MQL (Marketing Qualified Lead), DAL (SDR Accepted Lead), DQL (SDR Qualified Lead), and SAL (Sales Accepted Lead).
• Ensure smooth handoffs and alignment between marketing and sales teams, ensuring timely lead routing, accurate MQL qualification, and optimizing the lead flow.
• Lead the optimization of lead scoring models to better qualify prospects and enhance the conversion process across the funnel.
• Create and manage Marketo forms and campaigns that support marketing initiatives and drive leads to the next stage.

Process Optimization, Cross-functional Collaboration & Project Management:

• Prioritize, manage, and execute multiple marketing operations projects simultaneously, ensuring on-time delivery across different regions and teams.
• Continuously identify opportunities to streamline workflows, processes, and systems to maximize marketing performance and reduce operational friction.
• Lead change management initiatives by documenting internal processes and establishing communication strategies to ensure smooth implementation of new tools and seamless adoption of new processes.
• Partner with Sales Operations on integrations and data flow between Marketo, Salesforce, and other sales tools.
• Collaborate with various teams (content, event marketing, paid media, SDRs) to implement end-to-end processes and workflows that support their initiatives.
• Act as a problem solver for marketing technology issues, troubleshooting technical glitches and optimizing performance across all platforms.

We Are Looking For Someone Who Has...

• 3-5 years of hands-on experience in marketing operations (preferably B2B SaaS), with at least 2 years of Marketo administration expertise. Marketo certification required.
• Deep proficiency in Marketo and marketing automation tools and CRM platforms (e.g., Salesforce). Experience with Marketo Measure (Bizible) and/or other marketing attribution platforms is a huge plus.
• Self-starter, and someone who thrives in an environment of juggling multiple projects simultaneously.
• Strong analytical skills: You can analyze marketing data, identify trends, and provide actionable insights to improve campaign performance.
• Project management skills: Ability to manage your own complex projects and prioritize based on business impact.
• Exceptional communication and collaboration skills: You excel in a cross-functional, team-based environment and have the ability to bridge gaps between marketing, sales, and IT teams.
• Bonus points for experience with:
• Lead routing tools like RingLead or similar.
• Reporting tools like Google Analytics, Tableau, or Datorama.
• Experience in setting up and optimizing ABM (Account-Based Marketing) or similar high-value account initiatives.

Perks & Benefits…

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• Monthly wellness benefit and learning reimbursement opportunities 
• 401K plus matching & equity grants for all new Smartlies
• Volunteer time off days & company donation matching opportunities 
• Choice of computer (MAC or PC)
• And so much more…

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About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.