Cross-Channel Planner

We're looking for a strategic and collaborative Cross-Channel Planner to help bridge paid social and programmatic strategy. This person will ensure alignment across platforms, collaborate with marketing science, and work closely with clients to drive cohesive, data-informed media planning and execution. 

As a Cross-Channel Partner at Smartly, you will...

• Own and co-develop cohesive media strategy plans that bridge Paid Social and Programmatic channels, ensuring alignment with client’s brand goals and performance targets.
• Serve as the primary liaison between Smartly’s internal teams, client stakeholders, and external agencies to ensure integrated planning and execution across initiatives.
• Help manage and nurture the client/agency relationship to drive trust, alignment, and long-term partnership success.
• Ensuring that media plans are effectively translated into actionable campaigns across platforms, with a focus on accuracy, consistency, and measurable performance.
• Maintain strong attention to detail and manage multiple projects simultaneously while meeting deadlines.
• Work closely with internal teams and Marketing Science to analyze campaign performance data, providing insights and recommendations for optimizations across channels.
• Support test-and-learn frameworks and help embed performance insights into future planning cycles.
• Facilitate clear, proactive communication across all stakeholders — internally and externally — through regular updates, meetings, and shared documentation.
• Manage campaign briefs, define SLAs, and coordinate timelines and deliverables to keep workstreams on track.

We're definitely looking for you, if you...

• Have 4 to 6 years of experience in digital media strategy or cross-channel planning 
• Have proven understanding of both paid social and programmatic buying
• Have experience working with clients in retail or e-commerce preferred
• Are a strong cross-functional communication and project management skills
• Have a familiarity with measurement frameworks and attribution tools 
• Have experience managing client relationships and collaborating across multiple stakeholders
• Have excellent communication skills 
• Have a background working in a media agency or in-house planning team 
• Have strong organizational and project management skills, with the ability to manage multiple workstreams simultaneously

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About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.